The 5 characteristics of successful PR pros

Public Relations is one of the growth industries in Ireland and around the world. More and more graduate talent is entering the industry; more and more journalists are making the crossover to PR as a career choice. Working in PR never used to be particularly fashionable, but right now it’s where a lot of people want to be.

This year Cullen Communications celebrates 30 years in business; three decades of recruiting and developing people to work with a portfolio of wonderful clients that includes Ford, Continental Tyres, Office Depot, National Newspapers of Ireland, Enterprise Rent-A-Car and many others. We know what it takes, in other words, to be a successful PR practitioner.

And so, if you think a career in PR might be the thing for you, here’s our top five characteristics of a successful PR pro.

An ability to communicate… brilliantly

PR is all about communications, so it stands to reason that the best PR people are brilliant communicators. “In public relations, writing is everything