work

Tipp24

Tipp24

We were invited to pitch for the Irish launch of Tipp24, a lotto betting site with a strong track record in Germany (2.4 million customers) but virtually unheard of in Ireland. Considering the brand’s principal target audience – males age …

Puskás Award 2015 – Stephanie Roche

Puskás Award 2015 – Stephanie Roche

When Peamount United’s Stephanie Roche was nominated for the prestigious FIFA Puskás Award 2015 – the global accolade for the year’s best goal – we launched a campaign with the FAI designed to raise awareness of the award and engage …

‘Our Game Your Game’ – Camogie Association

‘Our Game Your Game’ – Camogie Association

The Camogie Association wanted to continue with their successful “Our Game Your Game” campaign in 2016 but were keen to boost its profile through its players. We decided to breathe new creative life into the Camogie Association’s popular ‘Our Game …

Continental Tyres / FAI partnership

Continental Tyres / FAI partnership

In 2014 we helped broker a deal that saw our client Continental Tyres become an official partner of the Football Association of Ireland (FAI) and the premier sponsor of women’s football in this country. We now manage this high-profile sponsorship …

Row A-Round Ireland (CSR)

Row A-Round Ireland (CSR)

In 2015, ‘Row A-Round Ireland’ saw a team of 20 amateur rowers circumnavigate the island of Ireland – a perilous voyage of some 1000 nautical miles – to raise much-needed awareness and funds for Cystic Fibrosis Ireland. Cullen Communications provided …

Enterprise Rent-A-Car

Enterprise Rent-A-Car

The rising cost of motor insurance has already impacted heavily on ordinary motorists, with the average premium increasing by some €300 in the past two years alone. As a car rental provider, insurance is central to the Enterprise business model. …

Equifax launch

Equifax launch

In 2016, Cullen Communications was approached by Equifax, a global information solutions company with headquarters in Atlanta, Georgia, to provide corporate PR support and consultancy for the launch of the company’s new IT centre in Dublin. Our role, in addition …

Wexford Youths video documentary

Wexford Youths video documentary

In the world of sport, content is king. Part of being a supporter is the urge to share: video, blog content, social posts, GIFs, anything that helps to nail your colours to the flag. Tapping into that sharing culture was …

Ford Mondeo launch

Ford Mondeo launch

The arrival of a new Ford Mondeo in November 2014 was a defining moment for Ford; with confidence beginning to surge back into the new car market, a new version of one of Ireland’s most popular family/executive models was perfect …

40 Years of the Ford Fiesta

40 Years of the Ford Fiesta

In 2016, the iconic Ford Fiesta celebrated 40 years in Ireland. To mark the milestone, we devised and implemented a national PR campaign designed to engage with Fiesta customers and enthusiasts while creating awareness of the launch of a new …

2015/16 Women’s National League launch

2015/16 Women’s National League launch

In 2015, our client Continental Tyres asked us to take a different approach to the launch of the 2015/16 Women’s National League.  Year one of the sponsorship had created a strong identity for the Continental brand as title sponsor; in …

Fiesta 40

Fiesta 40

The main challenge in organising a ‘Fiesta 40’ event in autumn 2016 was how to embrace both the past and the present – looking back on 40 years of Ireland’s most popular small car while welcoming the arrival of an …

Irish Car of the Year awards 2017

Irish Car of the Year awards 2017

We have been organising the annual Irish Car of the Year awards on behalf of Continental Tyres for many years. Our brief includes liaising with jurors on the pre-testing of eligible cars, event management around awards night and media relations …

Capri-Sun

Capri-Sun

We were commissioned by Global Brand Solutions to find new ways of building the Capri-Sun brand in Ireland, focussing in particular on its popular OJ drink as well as new Fruit Crush and Fruit Snack products. Targeting the key back-to-school …

Tipp24

Tipp24

In 2017 we won a competitive pitch to launch the Tipp24 brand in the Irish market. Tipp24 is a lotto betting site, a long-established brand in the German market where it has circa. 1.4 million customers, but virtually unknown in …

Ford Mondeo launch

Ford Mondeo launch

The arrival of a new Ford Mondeo in November 2014 would be a defining moment for Ford; with confidence beginning to surge back into the market, a new version of one of Ireland’s most popular family/executive models was perfect timing. …

Continental Irish Car of the Year

Continental Irish Car of the Year

We have been organising the annual Irish Car of the Year awards on behalf of Continental Tyres for many years. We arrange for jury members to drive all eligible cars. We stage-manage the gala awards event for 200 key members …

Continental Tyres soccer

Continental Tyres soccer

In 2014 we helped to broker a deal that saw our client Continental Tyres become an official partner of the Football Association of Ireland (FAI) and the premier sponsor of women’s football in this country. We now manage this high-profile …

Media Relations

Media Relations

As you would expect from an agency of more than 30 years’ standing, we have a clear strategic understanding of the Irish media landscape – as well as numerous close contacts across a variety of sectors. Our preparation of all …

Press Council of Ireland

Press Council of Ireland

The reformation of Ireland’s out-dated libel laws was a long-term lobbying project with which Cullen Communications engaged over a period of almost 20 years. By engaging the Irish Government in an ongoing dialogue about libel/defamation, we were able to bring …

‘Press Builds Brands’

‘Press Builds Brands’

We partnered with three small, indigenous food companies from the Bord Bia range including Glenisk (organic dairy products), the LifeFibre Company (speciality health breads) and Brady Family Ham (hand-crafted deli hams). Assigning a press advertising budget to each company, we …

Viking ‘Saluting the small business’

Viking ‘Saluting the small business’

In order to secure media coverage for office supplier Viking – a leader in its field, but a relatively low-engagement brand – we decided to turn the tables and pay tribute to the client’s customers rather than the client itself. …

Video Production

Video Production

Newspapers were one of the many casualties of the recession, with ad revenues and circulation both declining from 2008 onwards. Nonetheless, Ireland’s rate of newspaper readership remained as strong as ever, with more than 80% of the adult population still …

NNI ‘Press Pass’

NNI ‘Press Pass’

Working with NNI, we devised a new educational initiative called ‘Press Pass’, aimed at Transition Year students and designed to show how newspapers can help to develop kids’ reading, writing and critical thinking skills. The Department of Education welcomed our …

NNI Journalism Awards

NNI Journalism Awards

As the media landscape continues to shift, we worked with NNI to devise a programme that would remind our nation of newspaper-lovers of the value of journalists – and the importance of their work. The NNI Journalism Awards were the …

Media Training

Media Training

We are vastly experienced in the areas of media training, crisis and reputation management, having helped the Semperit tyre company navigate the closure of its Dublin manufacturing plant – a campaign for which we were honoured with a PRCA Award …

IBAL ‘Litter Twitter’

IBAL ‘Litter Twitter’

Over the years, Irish Business Against Litter (IBAL) has enjoyed great success in mobilising local councils into keeping their towns and villages clean. The high-profile activity is necessarily sporadic, however, and we needed to devise a way of ensuring that …

The Green Press Partnership

The Green Press Partnership

A long-running campaign that began in 2003, with a warning to NNI that Ireland’s rate of newsprint recycling needed to improve, the Green Press Partnership was formed with the primary aim of improving efficiencies in the paper supply chain. We …

Graphic Design

Graphic Design

As part of our revamp of the 2012 NNI Press Ad of the Year Awards, we set out to create a bold new look and feel for the event. Both the quantity and quality of entries had been really impressive, …

Ford ‘Drive to Fitness’

Ford ‘Drive to Fitness’

Teaming up with Fleet Transport magazine, we put the spotlight on the lifestyle habits of Ireland’s ‘professional’ drivers – company reps, SME owners etc – who are so important to the economy. Our research uncovered some alarming facts: 74% of …

FedEx Launch

FedEx Launch

Thanks to our UK PRGN partner, Spider PR, we were given the opportunity to launch the FedEx Express brand in Northern Ireland. Positioning the launch as a good news story for NI – “imports, exports and employment – we persuaded …

Elavon Promotion

Elavon Promotion

The international payments processor Elavon had run an in-store promotion with Bank of Ireland, with three winners – a pet store in Cork, an accessories store in Dublin and a shopping centre in Donegal – each receiving an iPad. The …

NNI Press Ad of the Year awards

NNI Press Ad of the Year awards

A revamp of the acclaimed NNI Press Ad of the Year awards saw us tasked with attracting more commercial advertisers – without compromising the creative credibility of the awards – while also increasing attendance and generating positive media coverage. We …

Dublin Ford Dealers

Dublin Ford Dealers

Our client Ford asked us to devise a strategy that would raise awareness of the Ford brand in the Dublin area, while generating showroom traffic to the 13 Ford dealerships dotted around the capital. Our campaign was based squarely on …

CMC ‘The Gainline’

CMC ‘The Gainline’

Our client CMC Markets – a financial spread betting firm – was keen to get into the rugby space so we leveraged our connection with Leo Cullen, then captain of Leinster, to create a blog entitled ‘The Gainline’ featuring Leo …