Aoife McDonald is our resident sports specialist, responsible for managing all sports marketing and sponsorship activity on behalf of our clients. She has worked across consumer, lifestyle and corporate PR throughout her career but her most recent interest area has been in the development of women’s sport. As Client Director, Aoife manages positive relationships on behalf of clients with sports rights holders and influencers, and also offers her PR expertise to the wider agency. A social media enthusiast, Aoife has a flare for creative content planning and digital activation. She’s results driven and has a consistent focus on professional, personal and even physical development – she’s deadlifting 75kg in the gym at present, 100kg is on the horizon!