In early 2018, we answered the call of the wild to help well-known Galway sports and adventure retailer The Great Outdoors rebrand… as Call of the Wild. The move saw the Galway outlet team up with its sister establishment in Sligo – also Call of the Wild – to offer an expanded product range for running, cycling, hiking, canoeing, mountain climbing, camping and other outdoor / extreme pursuits. Cullen Communications managed all media relations around the rebrand as well as assisting with message and script development for the relaunch event.