We were commissioned by Global Brand Solutions to find new ways of building the Capri-Sun brand in Ireland, focussing in particular on its popular OJ drink as well as new Fruit Crush and Fruit Snack products. Targeting the key back-to-school and mid-term periods, we arranged a media drop (lunch box) to highlight the Capri-Sun range with a piece of consumer research and photography highlighting the importance of family time together. Our strategy was designed to support the Capri-Sun brand promise of outdoor adventure, family togetherness and good health.
The campaign generated excellent online and social media engagement including prominent coverage on Her.ie and Herfamily.ie, as well as mainstream coverage in the Irish Daily Star (Chic magazine). Follow-up research was picked up by national media including the Irish Sun, Irish Daily Mirror and Irish Daily Star as well as local radio.