Continental Tyres / FAI partnership
In 2014 we helped broker a deal that saw our client Continental Tyres become an official partner of the Football Association of Ireland (FAI) and the premier sponsor of women’s football in this country. We now manage this high-profile sponsorship on behalf of Continental Tyres, building a programme of regular and one-off activity designed to drive brand awareness and deliver an enhanced experience for football supporters. Already a big player on the global football stage, Continental Tyres is now increasingly seen as a key stakeholder in the domestic game – and we are building that presence day by day.
Pictured above at the announcement of the FAI-Continental Tyres partnership are (clockwise, from back left) FAI President John Delaney, Guy Frobisher of Continental Tyres, Republic of Ireland manager Martin O’Neill and women’s national team head coach Sue Ronan.