Continental Tyres teams up with women’s football in Ireland

Continental Tyres and the Football Association of Ireland (FAI) have announced a partnership that will see the tyre manufacturer become an official partner of women’s football in Ireland.

Continental has been named as title sponsor of the Women’s National League – now the Continental Tyres Women’s National League – and will also lend its name to the Continental Tyres Women’s FAI Cup, the Continental Tyres Women’s Senior FAI Cup and the FAI’s Elite Camps that foster the development of emerging football talent.

It’s a huge shot in the arm for women’s football in Ireland, a move welcomed by FAI chief executive John Delaney who said: “We are very happy to bring Continental Tyres on board, they have a strong track record of association with the women’s game internationally and they will make excellent title sponsors of our National League and Cup competitions to help us bring the women’s game forward.”

At the FAI announcement in the Aviva Stadium, Continental’s Guy Frobisher said: Continental has a long history of supporting football at every level from senior international through to club level and right down to grass roots and community football programmes, so we are delighted to extend that support to Ireland by becoming the official partner of women’s football here”.

Continental Tyres has been an official sponsor of the FIFA World Cup and the UEFA Euro Championship and is the official partner of women’s football in England and title sponsor of the Continental Cup.

Continental’s support for women’s football in Ireland will be underpinned by the strapline ‘Getting you to the game safely’ and the Continental Tyres Women’s National League new season kicks off on Sunday August 24.

Cullen Communications handles PR for Continental Tyres in Ireland