Dublin Ford Dealers

Our client Ford asked us to devise a strategy that would raise awareness of the Ford brand in the Dublin area, while generating showroom traffic to the 13 Ford dealerships dotted around the capital. Our campaign was based squarely on location, showing Dublin motorists that their local Ford outlet was closer than they may have realised – ‘You’re not far from a Dublin Ford Dealer’ – with outdoor executions providing helpful real-time directions. A microsite with interactive map provided further support, along with a specific press campaign based on the classified ads that dominate the back page of The Irish Times. Eye-catching and local, the campaign ran in four phases – Focus sale, Fiesta sale, Van Week, test-drives.