In 2016, Cullen Communications was approached by Equifax, a global information solutions company with headquarters in Atlanta, Georgia, to provide corporate PR support and consultancy for the launch of the company’s new IT centre in Dublin. Our role, in addition to ensuring a smooth and successful launch event, was to provide local market knowledge and media relations to maximise media coverage with a particular emphasis on the corporate market.
We devised a launch theme based on the College (American) Football Classic match between Georgia Tech and Boston College, fortuitously taking place in Dublin the day after our launch. Based in Atlanta, Equifax is a supporter of Georgia Tech so the company had a strong interest in the game. We secured Minister for Jobs, Enterprise and Innovation, Mary Mitchell O’Connor TD, as our Irish guest of honour, with Equifax’s CIO and International President as well as the Mayor of Atlanta and Lord Mayor of Dublin also on hand for media requests.
Attendance exceeded 100 guests with media coverage generating a total of 17 pieces of high-value coverage in key corporate outlets including the Sunday Business Post, RTE Radio 1, FM104, Q102 and Newstalk 106-108FM.