FedEx Launch

Thanks to our UK PRGN partner, Spider PR, we were given the opportunity to launch the FedEx Express brand in Northern Ireland. Positioning the launch as a good news story for NI – “imports, exports and employment – we persuaded the client to host the event at Belfast International Airport, with a FedEx-branded plane on hand. The launch was attended by more than 50 guests including the NI Minister for Enterprise, Arlene Foster, and covered by all tier 1 media outlets including BBC TV and radio, UTV as well as all three of Northern Ireland’s main print media titles.

Our execution of the FedEx launch in NI won a Gold award in the 2012 PRGN Awards for Excellence.