‘Our Game Your Game’ – Camogie Association
The Camogie Association wanted to continue with their successful “Our Game Your Game” campaign in 2016 but were keen to boost its profile through its players.
We decided to breathe new creative life into the Camogie Association’s popular ‘Our Game Your Game’ campaign by homing in on a side of camogie life that doesn’t usually attract much attention: the players’ strength and conditioning training.
Having identified players with a good story to tell, we arranged a content gathering day at the Camogie Association, sharing creative ideas and approaches with photographers and videographers including the use of a real gym backdrop for the shoot. This provided a raw, edgy visual theme – nothing nice or girly – that gave a genuine insight into the sacrifice and physical commitment necessary to make it as an inter-county player.
The campaign featured in both the Irish Independent and Irish Examiner as well as being used to launch the 2016 camogie calendar, while the content generated was shared extensively on social media.