Irish Car of the Year awards 2017
We have been organising the annual Irish Car of the Year awards on behalf of Continental Tyres for many years. Our brief includes liaising with jurors on the pre-testing of eligible cars, event management around awards night and media relations to maximise pre- and post-event publicity. In 2016, the awards brought together the APMP (Association of Professional Motoring Press) and the IMWA (Irish Motoring Writers Association) on both organisation and judging. We selected the 5-star Powerscourt Hotel and Resort in Wicklow for the black-tie event, organising video production to capture one of the must-attend events on Ireland’s automotive calendar.
The event was attended by more than 150 representatives of the Irish motoring industry including both APMP and IMWA, with high-profile coverage in national media (both print and online). Continental Tyres praised our “strategic guidance” in managing a sponsorship that delivered “on all key performance indicators”.