From crisis to culture change: Ireland’s road safety success
Road Safety Week is an annual initiative organised by the Road Safety Authority (RSA) in Ireland. It takes place every October and this year’s 2025 Road Safety Week kicks off on Monday, October 6. The week is packed with initiatives aimed at reducing road deaths and...
Why community marketing is the next big shift
How people connect with brands, and how brands can stand out, is beginning to shift. For the last decade, influencer marketing has been the go-to for brands across almost every sector as they look to reach new audiences and raise brand awareness. So much so that this...
Picture perfect: Why photography is at the heart of PR
Public relations has always been about telling stories that people want to read, share and remember. While words do much of the heavy lifting, it’s often the accompanying image that proves most memorable. From press releases and sponsorship announcements to digital...
Best brand activations at Irish festivals: Lessons from Electric Picnic and beyond
The time has come and festival season is well and truly here. Supermarkets are stacked with pop-up tents, playlists are being curated and across the country, sheep are being evicted and fields transformed into pocket-sized villages. On the tip of everyone’s tongue:...
How Dubai chocolate went viral: lessons in food marketing from TikTok
The moment Maria Vehera sank her teeth into a chocolate bar in her car and heard the crispy crunch of pistachio, the internet sat up and paid attention. In barely 30 seconds, a small Dubai-based chocolatier became a global phenomenon. Vehera’s (unsponsored) video...
Visual storytelling 101: Our top tips on creating video content that really connects
For PR and communications practitioners, one of the core functions of the job is to update an ever-widening portfolio of channels with relevant, engaging content – and then monitor the impact of that content on its intended target audience. Although the creative...
6 Tips for Arranging a Successful PR Launch Event in Ireland
It is surprisingly common for international brands, especially those based in the UK, to mistakenly treat Ireland as an extension of the UK market. This assumption can often lead to tone-deaf campaigns, missed cultural cues and, ultimately, alienated audiences. As an...
Matthew Walsh promoted to Client Manager at Cullen Communications
Cullen Communications has announced that Matthew Walsh has been promoted to the position of Client Manager where he will take responsibility for a portfolio of accounts including, Daikin, CEWE, Craghoppers, Dare 2b and others. A young graduate with a MSc in Public...