7 PR trends to watch out for in 2026
It’s that time of year when we take out the crystal ball and anticipate how the PR industry is likely to evolve in the coming 12 months – from productivity to purpose, here are our top 5 trends to watch out for in 2026. Relevant Insights...
If you want your copywriting to stand out, don’t hand it over to AI
In the early days of AI, the theory was that the new technology would take over many of the mundane, repetitive tasks in PR, freeing up more of our time to focus on higher value activity for which clients are willing to pay a premium. This is pretty much what has...
Why GEO is the new SEO: how AI is changing online visibility
As brands vie for visibility, agencies should remember that AI platforms like ChatGPT, Gemini and Copilot are not just generative chatbots – they are search engines too. That’s Generative Engine Optimisation (GEO) in a nutshell. In the world of PR and marketing,...
From crisis to culture change: Ireland’s road safety success
Road Safety Week is an annual initiative organised by the Road Safety Authority (RSA) in Ireland. It takes place every October and this year’s 2025 Road Safety Week kicks off on Monday, October 6. The week is packed with initiatives aimed at reducing road deaths and...
Why community marketing is the next big shift
How people connect with brands, and how brands can stand out, is beginning to shift. For the last decade, influencer marketing has been the go-to for brands across almost every sector as they look to reach new audiences and raise brand awareness. So much so that this...
Picture perfect: Why photography is at the heart of PR
Public relations has always been about telling stories that people want to read, share and remember. While words do much of the heavy lifting, it’s often the accompanying image that proves most memorable. From press releases and sponsorship announcements to digital...
Best brand activations at Irish festivals: Lessons from Electric Picnic and beyond
The time has come and festival season is well and truly here. Supermarkets are stacked with pop-up tents, playlists are being curated and across the country, sheep are being evicted and fields transformed into pocket-sized villages. On the tip of everyone’s tongue:...
How Dubai chocolate went viral: lessons in food marketing from TikTok
The moment Maria Vehera sank her teeth into a chocolate bar in her car and heard the crispy crunch of pistachio, the internet sat up and paid attention. In barely 30 seconds, a small Dubai-based chocolatier became a global phenomenon. Vehera’s (unsponsored) video...