Visual storytelling 101: Our top tips on creating video content that really connects
For PR and communications practitioners, one of the core functions of the job is to update an ever-widening portfolio of channels with relevant, engaging content – and then monitor the impact of that content on its intended target audience. Although the creative...
6 Tips for Arranging a Successful PR Launch Event in Ireland
It is surprisingly common for international brands, especially those based in the UK, to mistakenly treat Ireland as an extension of the UK market. This assumption can often lead to tone-deaf campaigns, missed cultural cues and, ultimately, alienated audiences. As an...
Matthew Walsh promoted to Client Manager at Cullen Communications
Cullen Communications has announced that Matthew Walsh has been promoted to the position of Client Manager where he will take responsibility for a portfolio of accounts including, Daikin, CEWE, Craghoppers, Dare 2b and others. A young graduate with a MSc in Public...
How to Build the Ultimate Social Media Strategy
As most of us browsers know, a business’s social media page is often the first thing that potential customers seek out. In the age of TikTok, we’ve seen relatively small companies grow exponentially just by having a strong social media presence. Getting your ‘socials’...
8 Common Myths and Misconceptions About PR
Any time you introduce yourself as working in PR, people’s eyebrows shoot skyward as they ask “Ah, is it true that…?” before bringing up the ‘dark arts’ or whether bad publicity is actually good publicity. (It’s not.) Let’s break down the eight most common myths and...
Why Brands Must Tap into the Power of UGC and Employee-generated Content
In today’s digital world, connecting with people in a real and authentic way has never been more important. Gone are the days when slick ads and celebrity endorsements could do all the heavy lifting. Now, it’s about user-generated content (UGC), micro-creators, and...
Why PR Agencies Must Adopt AI to Stay Competitive
In the space of just 18 months, artificial intelligence has gone from an exciting buzzword to a genuine force that is now actively shaping industries. PR is one such industry. For agencies like Cullen Communications, AI is no longer a distant concept but is actively...
Looking Ahead to 2025: Our PR Predictions for the New Year
At this time of year, there is understandably a lot of talk about endings. We are all in closing-out mode; wrapping things up for Christmas; already reflecting on the year gone by. The finishing line is in sight! For Cullen Communications, it’s been a year to savour....