When the cover-up becomes the campaign: World Cup sponsorship and the power of PR
As attention turns to New York New Jersey Stadium for the 2026 FIFA World Cup final, another fiercely-fought competition has been unfolding away from the pitch: the battle between FIFA’s official sponsors and the brands its commercial rules are designed to hide. The...
Authenticity, Pride Month & Gay Spar
For those in the know, right on the corner of Dublin’s South Great George’s Street and Dame Street is situated a Spar supermarket. This is no ordinary Spar, however… this is Ireland’s very own Gay Spar! Swathed in rainbow decorations, the shop – located just steps...
Why your brand needs a crisis management plan now more than ever
In 2022, the Collins English Dictionary declared its ‘word of the year’ to be permacrisis, defined as “an extended period of insecurity and instability”. Four years on, not only have we not emerged from the permacrisis, but it feels like things have got even worse....
April Fool’s campaigns: the formula behind what works
On April Fool’s Day each year, brands can gleefully ditch their traditional marketing strategies and embrace humour, creativity and the unexpected. What began as a harmless annual prank has evolved into a global marketing opportunity. From fast food chains to film...
The rise and fall of X within Ireland’s media landscape
Since its launch in 2006, Twitter (now known as X) quickly became a key platform in the media landscape both in Ireland and worldwide. At its peak in 2022, the platform reached more than 360 million monthly active users and played a central role in the reporting and...
Your key social media calendar dates for 2026
Now that we’re into a new calendar year, our social media content strategies for 2026 are beginning to take shape. Generating fresh ideas is not always easy but luckily there’s a ready supply of dates, milestones and national/international days that can bolster your...
7 PR trends to watch out for in 2026
It’s that time of year when we take out the crystal ball and anticipate how the PR industry is likely to evolve in the coming 12 months – from productivity to purpose, here are our top 5 trends to watch out for in 2026. Relevant Insights...
If you want your copywriting to stand out, don’t hand it over to AI
In the early days of AI, the theory was that the new technology would take over many of the mundane, repetitive tasks in PR, freeing up more of our time to focus on higher value activity for which clients are willing to pay a premium. This is pretty much what has...