How to Build the Ultimate Social Media Strategy
As most of us browsers know, a business’s social media page is often the first thing that potential customers seek out. In the age of TikTok, we’ve seen relatively small companies grow exponentially just by having a strong social media presence. Getting your ‘socials’...
8 Common Myths and Misconceptions About PR
Any time you introduce yourself as working in PR, people’s eyebrows shoot skyward as they ask “Ah, is it true that…?” before bringing up the ‘dark arts’ or whether bad publicity is actually good publicity. (It’s not.) Let’s break down the eight most common myths and...
Why Brands Must Tap into the Power of UGC and Employee-generated Content
In today’s digital world, connecting with people in a real and authentic way has never been more important. Gone are the days when slick ads and celebrity endorsements could do all the heavy lifting. Now, it’s about user-generated content (UGC), micro-creators, and...
Why PR Agencies Must Adopt AI to Stay Competitive
In the space of just 18 months, artificial intelligence has gone from an exciting buzzword to a genuine force that is now actively shaping industries. PR is one such industry. For agencies like Cullen Communications, AI is no longer a distant concept but is actively...
Looking Ahead to 2025: Our PR Predictions for the New Year
At this time of year, there is understandably a lot of talk about endings. We are all in closing-out mode; wrapping things up for Christmas; already reflecting on the year gone by. The finishing line is in sight! For Cullen Communications, it’s been a year to savour....
General Election Ireland: PR Lessons for Brands from the Campaign Trail
It’s been hard to avoid. On Friday, Ireland goes to the polls after a long-anticipated but relatively short-lived General Election campaign that has dominated our screens, radios and social channels. Unsurprisingly, the latest election campaigns have been polished to...
Halloween: How Ireland’s Ancient Traditions Became a Global Sensation
Our business is all about telling stories. That is something that Irish people are supremely gifted at – we are justly renowned the world over for our storytelling skills, it is in our genes. As with many ancient cultures across the world, historically, our culture...
From Short-Form Video to Gen-Z Engagement: 2024’s Top Social Media Trends
As we enter the final quarter of the year, it’s a good time to reflect on the trends that have shaped 2024 and explore what 2025 has in store. For brands in Ireland, and around the world, staying ahead of the curve is key to implementing successful campaigns and...