Anyone working in communications must know the basics of SEO writing. The power of search means that knowing how to optimize a piece of content has become almost as important as knowing how to write that content in the first place. Incorporating …
Irish SMEs face an array of challenges, even in today’s growth economy. For small businesses with a product or service to market, getting the name out quickly and on a limited budget is one of the key obstacles to success. …
For many people and the companies they work for, working from home has become the new normal. People are more mobile and yet more connected than they ever have been, while the technology now exists to carry out just about …
In today’s digital-driven world, every brand and business must have a blog. All your customers are online so if you’re not blogging, you’re missing out. Blogging is one of the most effective ways of promoting what you do. It is …
It’s hardly surprising that we Irish have always felt a close connection to the United States. During the Great Famine (1845-49) almost a quarter of Ireland’s population was forced to emigrate, with many of them – individuals and families – …
Taoiseach Leo Varadkar cuts ribbon on state-of-the-art new €20 million McArdle Skeath facility as Cullen Communications welcomes another new client. Last month, we were delighted to work with McArdle Skeath – one of Ireland’s foremost supply chain management providers – …
A company’s annual report is the first port of call for most Irish journalists (86%) when preparing to interview a company CEO, with social media well down the research pecking order. Of those Irish journalists who do use social media …
A recent survey found that more small firms will be putting on a Christmas party for employees this year, however almost 1 in 3 SMEs has admitted they will also be busier than ever this festive season as they try …
One of the highlights of the automotive calendar, the 2014 Continental Irish Car of the Year awards took place recently at the Crowne Plaza Hotel in Dublin, with the top prize going to Citroen for its “outstanding” C4 Picasso.
Cullen Communications was the big winner at this year’s PRGN Awards for Excellence in Communication, scooping Gold in both the B2B and Corporate Communications categories, as well as a Bronze in Social/CSR.
Everyone’s trying to increase their social media presence in the digital age and we all have a few fall-back techniques designed to give the profile a boost, like re-tweeting and getting re-tweeted in turn – just this week the gurus at …
A newspapers-in-education project by Cullen Communications on behalf of National Newspapers of Ireland (NNI) has been shortlisted in the 2013 PRCA Awards for Excellence. NNI ‘Press Pass’ was launched last year as part of a newspaper industry initiative to get …
Elavon has introduced an iPhone- and iPad-compatible version of its successful chip-and-pin Mobile Merchant product to Ireland.
Small businesses are losing more than just their profit margins, according to a survey by office supplier Viking. The majority of Irish small business owners admit to losing sleep because of the recession, with 50% admitting that fear of not …
The American novelist Elmore Leonard died on 20 August last year, at the grand old age of 87. He began his career as an advertising copywriter in the 1920s before moving into fiction, first writing a series of western novels …
Cullen Communications has again stewarded the Continental Irish Car of the Year awards, which took place at the Marker Hotel in Dublin city centre on Friday last.
We had the absolute pleasure of working with Republic of Ireland women’s international, 2014 FIFA Puskás award nominee and internet sensation Stephanie Roche in Dublin on Saturday last.
Most commentators agree that the worst of the recession is now over. Across almost every sector of industry, business has picked up and is expected to continue picking up in 2015 and beyond.
Our sports PR division was in its element at a sunny Aviva Stadium last Sunday, with not one but two clients involved in Irish football’s showpiece occasion – cup finals day!
Cullen Communications was in the thick of things as the much-anticipated new Ford Mondeo was launched to dealers, fleet customers and media at the Powerscourt Hotel last week.
A barnstorming display by Ford’s commercial vehicle range pushed the Cork-based manufacturer into No. 1 position for overall vehicle sales in the month of September.
We’re delighted to introduce our first guest blog, written by PRGN President Uwe Schmidt, which first appeared in this week’s PR News.
The motor industry was one of the hardest-hit by the recession. New car sales fell sharply – ‘stopped’ might be a better way of putting it – and in the turmoil that followed, dealerships closed down, people lost their jobs, an …
We kept a closer eye than usual on this year’s Leaving Cert results, along with the subsequent first round of CAO offers published on Monday morning.
Continental Tyres and the Football Association of Ireland (FAI) have announced a partnership that will see the tyre manufacturer become an official partner of women’s football in Ireland.
Everyone’s blogging these days. Case in point? You’re now reading a blog post about blogging. In almost every job, across every sector, at every level, people are expected to produce content that explains and attracts in equal measure.
A survey by leading office supplier Viking has found that Tuesday is the most productive day of the week in Irish workplaces while Friday is the least productive day, with 62% of respondents admitting that they start winding down when …
PRGN, the global network of independent PR agencies of which Cullen Communications is Ireland’s sole member, had combined agency revenues of more than $110 million in 2013.
The new Ford EcoSport is set to feature in an innovative series of webisodes on Today FM’s Louise Duffy Show.
Research by motoring solutions specialist easytrip has found that the trend for ‘staycationing’ is as strong as ever, with 65% of holidaymakers stating that this summer they are staying in Ireland.
We are all trying to increase our social media presence these days, and everyone has a few fall-back techniques designed to give the profile and follower count a boost.
Six Irish Ford Dealerships have been honoured at the prestigious 2013 Ford Chairman’s Awards in recognition of their sales and customer service performance over the past 12 months.
Cullen Communications is delighted to have thrown our support behind an excellent new CSR initiative that will see a crew of 20 amateur rowers attempting to circumnavigate the island of Ireland to raise funds for Cystic Fibrosis Ireland (CFI).
We’ve worked for many years with National Newspapers of Ireland (NNI), the trade body for Ireland’s newspaper industry –
A year after getting her Postgrad Diploma in Public Relations, Cullen Communications’ Emma Walker gives the inside track on breaking into the PR industry
Public Relations is one of the growth industries in Ireland and around the world. More and more graduate talent is entering the industry; more and more journalists are making the crossover to PR as a career choice. Working in PR …
An international survey conducted by Public Relations Global Network (
Off to a meeting. Late for a meeting. Stuck in a meeting. Minutes of a meeting. Our working lives are ruled by meetings: one after another, day after day, calendars and schedules and agendas all filled to the brim with …
This Saturday marks the beginning of the annual St. Patrick’s Festival, a four-day celebration of all things Irish leading up to our national holiday on Tuesday, 17 March.
This Sunday marks International Women’s Day, a milestone that will be proudly celebrated around the world with millions of people taking part in campaigns and events highlighting women’s rights.
As the debate over the future of our national airline intensifies, this week we had a close-up view of the Aer Lingus brand in action.
As communications professionals, we place a high value on the concept of intellectual property and we do our best – always – to protect our clients’ investment in their corporate branding and identity.
We’re a sports-mad PR agency and have worked on all sorts of successful campaigns around rugby, soccer, golf, sailing and many other sports over the years.
Agency MD Owen Cullen sat down recently with industry bible ‘PR Week’ and gave
The 2015 RBS Six Nations will kick off this Friday evening amid the usual flurry of excitement, anticipation, daffodil-toting supporters and solemnly-epic BBC teaser ads. It’s that time of year again, and we couldn’t be happier.
Speaking in public is rarely anything less than an ordeal. For some people it’s a mildly unpleasant experience that has to be got through, like a driving test or the proverbial trip to the dentist. For others it’s quite simply …
A few months back we carried out some research with our client
She came so close. This evening, in the salubrious surrounds of the elegant Kongresshaus in downtown Zürich, Ireland’s Stephanie Roche was announced as runner-up in the 2014 FIFA Puskás Award for the year’s best goal.
As an independent PR agency with strong food and agriculture connections, we have a close interest in Ireland’s food industry which this week received a major boost with the news that
And we’re back! Big year ahead, both for ourselves and for the clients we’re proud to represent. We ended last year on a high – busier than ever, just the way we like it – and 2015 looks like being …
From the perspective of an independent Irish PR agency, 2014 will be remembered mostly as the year our economy finally bounced back. Hallelujah.
The winner of this year’s Puskás Award will be announced at FIFA’s glittery Ballon d’Or gala on 12 January and, unless you’ve been living in a cave, you’ll know that our very own Stephanie Roche is up against Robin Van Persie and …
So you’re not a full time copywriter – then again who is? These days we’re all in the publishing game to some extent, producing and packaging content for all sorts of audiences, channels and applications.
Tone of voice is a hugely important part of any brand, even though it’s something that doesn’t get discussed very often. Let’s discuss it now!
As 2015 comes to an end, we’d like to send festive greetings to everyone who has played a part in our year.
Tomorrow (Wednesday, 28 October) Cullen Communications will be closed for business. Just like that. Middle of the week, busy Wednesday, and we won’t be around.
Over the past year or two, the blogs we’ve posted that have generated the most activity and engagement – by a mile – have been the ones aimed at young graduates, young executives and anyone else considering Public Relations as …
German car manufacturer Volkswagen is in full PR crisis mode this week, having become embroiled in one of the biggest scandals to hit the automotive industry in recent years.
And so with a sprinkling of rain, a flicker of elusive sunshine and, oh, a splash of everything else, another summer draws to a close. Students are heading back to school or university. Workers are getting back to work. Everyone …
This week, Cullen Communications client executive
An adventurous charity bid to row around the island of Ireland to raise awareness and funds for
We’ve blogged before about the
Becoming a parent is one of life’s major milestones. It changes everything, not just the way we live our lives but the way we think about life itself. Mothers-to-be might eat for two, but mothers and fathers-that-are live, breathe and …
As her wedding day draws nearer, Nicola Corboy finds that even a successful track record in PR doesn’t make the organisation any easier
Something profoundly significant has taken place in the global newspaper industry; a change that has been in the making for some time is now, finally, here.
Today is one of the big driving days on the calendar, as thousands of people around Ireland load up the car and head away to make the most of the bank holiday weekend.
History is being made in Ireland today, as voters cast their ballots in a referendum that could legalise same-sex marriage. More than 3 million people are eligible to vote and a result is expected on Saturday.
May 13, 2015 marked a historic day for women’s sport in Ireland – confirmation that the 2017 Women’s Rugby World Cup will be contested on Irish shores – both north and south of the Island. The IRFU announced that they …
As an agency with a specialized Sports PR division, we were already looking forward to the 2016 Olympic Games in Rio.
That’s a question we hear a lot!
The early days of blogging were a quaint mish-mash of personal diary entries and clunky corporate news digests, most featuring some seriously unattractive formatting and user-unfriendly navigation.
Now that Brexit has actually happened we can begin to take stock of how it will affect Ireland, writes
The rising price of car insurance not only affects the average car owner but also the tourist sector and anyone whose livelihood depends on cars, writes Aideen Ginnell
We recently had the opportunity to work with one of our PRGN partners,
Having worked previously with the likes of Delta Airlines, Thomas Cook and
In the pantheon of life’s great fears, delivering a speech is right up there with heights, spiders and
We’ve worked with
More than 40 PR agencies from around the world, including sole Irish member Cullen Communications, were represented at the spring gathering of
Opening up the agency’s ‘recruitment’ file this week, it’s interesting to see how job descriptions have changed in
This week, the eyes of the world are on Ireland. Thursday March 17
Ahead of the 21 September deadline, Public Affairs specialist Aideen Ginnell says three questions will determine if your company/organization needs to register lobbying activity
With more and more people keen for a career in Public Relations, here are our six sure signs that you are cut out for a career in the industry.
With the Liberty Insurance All-Ireland Camogie Championship finals around the corner, Aoife McDonald looks at the sporting – and sponsorship – appeal of one of Ireland’s most popular female team sports.
This is a momentous week for thousands of 2016 Leaving Cert students ahead of the first round of CAO offers.
Monday, 17 April 2017 marks the 100th anniversary of Ford in Ireland, when Henry Ford put Ireland on the road to industry.
Deal sees Enterprise add 1400 vehicles to its rental fleet and set to capitalise on lucrative North American tourist market.
Securing a high-profile brand ambassador in the strapping shape of Sean O’Brien gives Tipp24 a competitive edge in the Irish market.
Right now there are opportunities for two senior PR executives to join our Consumer and Corporate divisions, and work on some great projects.
2017 is set to be another record-breaking year for tourism in Ireland, but an increasing number of overseas companies are also visiting our shores – and staying put.
This year’s Geneva Motor Show delivered the usual spectacular showcase of hot new cars and cutting edge technology, writes Pearse O’Loughlin…
Less than a decade ago, PR had pretty much nothing to do with SEO – and vice versa. All that has changed. Let’s take a look at how PR and SEO can work together for Irish SMEs.
From a PR perspective, Rory’s round of golf with Donald Trump seems a little at odds with the brand image he has so carefully built up.
Media training is one of our core PR services, and we have worked with many clients over the years to prepare them for situations – planned or otherwise – where they have to face the media.
When Google set about changing its all-important search algorithms, it placed a higher than ever priority on the relevance of content and the quality of links. This, more than anything, is why SEO must be part of your PR strategy.
Anyone writing for a living these days, or indeed anyone looking for SEO writing services in Ireland, needs to know the basics of search engine optimization. To help you get going, here we outline our 7 quick SEO tips.
Ireland’s burgeoning economy and booming start-up culture means there are countless small businesses competing to build awareness. Here’s why PR is a great way for SMEs to get noticed.
At some point in 2017, you will probably have to make a speech. A little extra work will ensure it’s the best speech you can possibly give.
As 2016 winds to a close, members of staff at Cullen Communications pick out their highlights and happiest moments of the year gone by.
Agency’s vastly experienced Events team busy last week as 600 business leaders gather for Michael O’Leary-fronted breakfast briefing, writes Aideen Ginnell.
The autumn gathering of PRGN was an excellent opportunity to catch up with our partner agencies – more than 50 in total – from around the world, writes OWEN CULLEN.
A lot of people want to get into
The autumn gathering of Public Relations Global Network (PRGN) took place in sunny Lisbon last week, with a busy three-day programme culminating in the presentation of this year’s Best Practice awards.
PR agencies bring together diverse skills and different personalities, all working together in perfect harmony…
Business is a major part of society and is inevitably going to play a major role in shaping our political landscape.
Cullen Communications and PRGN (Public Relations Global Network) are delighted to announce the election of new officers, including a new President, of one of the world’s leading PR agency networks.
There are many routes into the PR industry but making that first move into an agency can often come down to the quality of your cover letter.
This Friday (13 April), Cullen Communications will be one of more than 500 businesses around Ireland taking part in National Workplace Wellbeing Day.
PR is an integral part of Ireland’s booming business sector, but what is it like to make the move into the industry? Newcomer Hazel Davis reports on some of the lessons learned after six months of agency life.
With parades and other high-profile events around the world, Ireland’s national holiday is now the centrepiece of an international brand-building campaign.
The automotive industry is now the ‘mobility space’ and it’s changing at breakneck speed. In a few weeks, Electronomous will put the spotlight on what those changes are – and how they will affect how we get from A to …
Anyone facing the dreaded blank page can use these tips for overcoming writer’s block.
Safety-first response of Irish business community demonstrated textbook crisis management approach.
For thousands of Irish students, next week’s CAO offers could be the stepping stone to a job in Public Relations. But do you have the right characteristics to accept a CAO offer for PR?
Having a good head for figures demonstrates problem-solving ability and other skills that are valuable in PR, writes Owen Cullen
A growing economy means big opportunities for small businesses, but the challenge is to get noticed – here’s why Public Relations is a good bet for SMEs.
Blogging is without doubt one of the most powerful and important communications tools in today’s brand-driven world.
Cullen Communications is Ireland’s sole member of the prestigious PR alliance, which offers clients local knowledge backed up by glocal expertise.
For the many UK and other overseas firms considering Ireland as a post-Brexit gateway to Europe, PR can provide the springboard for a successful launch.
A well-publicised social media spat has put the spotlight on the growing role and murky rules of influencer marketing.
In PR, everyone’s a copywriter. Now you know! Of course, not everyone has the word ‘copywriter’ in their job description but almost everything that happens in the average PR agency is founded on the written word.
Today marks the winter solstice, the day of least daylight in the calendar year. From tomorrow, the evenings will start getting longer – imperceptibly at first, but gradually, we will emerge from winter and into the spring of a new …
On the client front, this week’s jobs announcement by information specialist Equifax gave us the opportunity to put the spotlight on Ireland’s booming IT sector.
Having emerged from the economic doldrums, Ireland today finds itself with one of the fastest-moving recruitment markets in all of Europe. For anyone considering a career change, this is great news.
Cullen Communications has won two Gold Awards for Excellence at the 2017 PRGN (Public Relations Global Network) Awards in Kyoto, Japan.
We posted something recently on the facts and fiction of writing for SEO, and it seems to have really struck a chord with the PR community.
A survey of Irish workers has found that both men and women are experiencing high levels of stress and frustration in the workplace.
Most of us are guilty of sometimes driving too close to the car in front – intentionally or not – however the dangerous practice of ‘tailgating’ has become more common than ever on Irish roads.
Even in the over-populated pantheon of cruel Irish sporting defeats, Sunday 24 November 2013 will forever be remembered.