‘Press Builds Brands’

We partnered with three small, indigenous food companies from the Bord Bia range including Glenisk (organic dairy products), the LifeFibre Company (speciality health breads) and Brady Family Ham (hand-crafted deli hams). Assigning a press advertising budget to each company, we researched awareness levels before and after a period of advertising activity, and used the results as proof of the brand-building power and effectiveness of national newspaper advertising. ‘Press Builds Brands’ also helped to transform the fortunes of the three brands involved – the advertising helped Glenisk grow awareness by 33% and sales by 20% in a single year.