PRGN’s truly global gathering
More than 40 PR agencies from around the world, including sole Irish member Cullen Communications, were represented at the spring gathering of PRGN (Public Relations Global Network) in Washington, DC, last week.
The twice-yearly conference brought together some of the world’s leading independent PR agencies for a think-tank on industry best practice and opportunities for member firms and their clients to collaborate in local markets. The network also welcomed three new member agencies, two in the US and one in China.
Cullen Communications was represented in Washington by agency Managing Director Owen Cullen and founder Frank Cullen, himself a former President of PRGN. Owen Cullen described the meeting as “productive and positive” and said the strong focus on business development is an important aspect of PRGN.
“We’re there to learn from one another by discussing best practice and trends within our own markets, that’s the first thing