Resolve to write better in 2018

In PR, everyone’s a copywriter. Now you know! Of course, not everyone has the word ‘copywriter’ in their job description but almost everything that happens in the average PR agency is founded on the written word.

We are, after all, in the business of messaging. We interpret messages on behalf of clients, craft them to suit specific target audiences, and package them for media to publish in whatever form they need. And by and large, we do all that using written text.

“So long as there are humans in need of information