Ryanair’s Michael O’Leary the main draw at midlands business event

Agency’s vastly experienced Events team busy last week as 600 business leaders gather for Michael O’Leary-fronted breakfast briefing, writes Aideen Ginnell.

The event – ‘Business in the Midlands’ – was the brainchild of Longford/Westmeath TD Robert Troy, who told the much-anticipated gathering that the region has the potential to be an “economic powerhouse” thanks to its unique combination of accessibility, available space and attractive quality of life.

Event management

Having a long-standing connection with Deputy Troy, Cullen Communications was drafted in on the organisation side, which involved promoting the event across local, national and social media to maximise attendance as well as liaising with the venue on all aspects of the event management.

Word travelled fast and the event was a complete sell-out, with more than 600 local business people packed into the elegant Lir Suite of the Mullingar Park Hotel for a good early start.

MC for the day was Olivia O’Leary, the renowned journalist and broadcaster, who introduced the speakers, oversaw questions from the audience and added a touch of sophistication to the occasion.


Before and after: More than 600 local business people were up bright and early for our ‘Business in the Midlands’ breakfast briefing

Enterprise Ireland, IDA in attendance

Both Enterprise Ireland and the IDA were represented at the briefing, listening with interest as Deputy Troy outlined why “any international company that is considering Ireland should be looking closely at the midlands”.

“This is one of the most accessible parts of the country with an outstanding road and rail network, plenty of available space for companies to set up and expand, as well as a ready supply of young, educated workers thanks to the Institute of Technology in Athlone