ATTENTION PLEASE

The first rule of consumer PR is to listen like a hawk. What are people talking about? Where are these conversations happening? Who is influencing the dialogue?

We use these insights, gleaned from the market, from social channels, from overheard conversations, from the world around us, to develop the stories that will strike a chord with our target audiences.

We work with some of Ireland’s biggest brands to develop clear, clever consumer PR strategies that help them to engage with their customers – existing and potential – in a meaningful way.

We inject colour and creativity into our work to achieve maximum impact: not only a measurable buzz but a tangible contribution to indicators like traffic and sales. Eyes always on the prize, we understand that our consumer PR must always make a contribution to your business objectives.

Capri-Sun

Capri-Sun

We were commissioned by Global Brand Solutions to find new ways of building the Capri-Sun brand in Ireland, focussing in particular on its popular OJ drink as well as new Fruit Crush and Fruit Snack products. Targeting the key back-to-school …

Tipp24

Tipp24

In 2017 we won a competitive pitch to launch the Tipp24 brand in the Irish market. Tipp24 is a lotto betting site, a long-established brand in the German market where it has circa. 1.4 million customers, but virtually unknown in …

Elavon Promotion

Elavon Promotion

The international payments processor Elavon had run an in-store promotion with Bank of Ireland, with three winners – a pet store in Cork, an accessories store in Dublin and a shopping centre in Donegal – each receiving an iPad. The …

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