Steady growth for PRGN
PRGN, the global network of independent PR agencies of which Cullen Communications is Ireland’s sole member, had combined agency revenues of more than $110 million in 2013.
The group, which was founded in 1992, now has almost 50 member firms with more than 900 employees and a presence on all six continents.
Cullen Communications chief Owen Cullen says that PRGN has made “strong gains” in healthcare, consumer goods, technology and public affairs over the past 12 months, while social media has become increasingly important.
He also pointed to the unique, owner-operated nature of PRGN agencies as a USP: “This allows us to offer our clients the personal attention and involvement of a small agency, along with the the reach and capability of a large agency,” he says.
“PRGN is a network of independent PR agencies led by PR professionals who know their own markets, who support one another as close colleagues, and who work together to improve their own businesses while delivering added value to their clients,” Mr Cullen added.
As an example, he said that PRGN now employs a model that members refer to as ‘networking networks’, the idea being to look for other groups beyond PR with whom PRGN members can do business “for example networks operating in advertising, financial, legal or technology”.
Mr Cullen also said that PRGN is looking to add new member agencies in markets including China, Indonesia and Turkey, as well as South American countries such as Colombia and Peru.
Cullen Communications is Ireland’s sole member of PRGN www.prgn.com