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PRGN appoints first ever Executive Director

PRGN appoints first ever Executive Director

PRGN (Public Relations Global Network) has announced the appointment of Gábor Jelinek as its first ever Executive Director at its fall meeting held in Bucharest, Romania.  As PRGN’s new Executive Director, Jelinek will oversee all aspects of the organization, ensuring …

5 characteristics for a PR career

5 characteristics for a PR career

There has been a surge of interest in Public Relations this past decade. More journalists are making the crossover. More graduates are entering the industry. More college-bound students are selecting PR as their first choice. A PR career has never …

Tackling a TV interview – our 6 tips

Tackling a TV interview – our 6 tips

There are few things in life more nerve-wracking than the unblinking eye of a TV camera. Being interviewed for television is a true test of your communications skills under pressure, so it’s vital that you are as ready as you …

The 7 basics of SEO writing

The 7 basics of SEO writing

Anyone working in communications must know the basics of SEO writing. The power of search means that knowing how to optimize a piece of content has become almost as important as knowing how to write that content in the first place. Incorporating …

Why SMEs need the power of PR

Why SMEs need the power of PR

Irish SMEs face an array of challenges, even in today’s growth economy. For small businesses with a product or service to market, getting the name out quickly and on a limited budget is one of the key obstacles to success. …

5 working from home tips

5 working from home tips

For many people and the companies they work for, working from home has become the new normal. People are more mobile and yet more connected than they ever have been, while the technology now exists to carry out just about …

6 easy blogging tips

6 easy blogging tips

In today’s digital-driven world, every brand and business must have a blog. All your customers are online so if you’re not blogging, you’re missing out. Blogging is one of the most effective ways of promoting what you do. It is …

MCARDLE SKEATH

MCARDLE SKEATH

In June 2018, we worked with supply chain specialist McArdle Skeath to launch the company’s state-of-the-art new €20 million facility in Hollystown, Dublin. The event – attended by both Taoiseach Leo Varadkar and Minister for Business, Enterprise and Innovation, Heather …

Happy 4th of July

Happy 4th of July

It’s hardly surprising that we Irish have always felt a close connection to the United States. During the Great Famine (1845-49) almost a quarter of Ireland’s population was forced to emigrate, with many of them – individuals and families – …

Agency oversees opening of new McArdle Skeath facility in Dublin

Agency oversees opening of new McArdle Skeath facility in Dublin

Taoiseach Leo Varadkar cuts ribbon on state-of-the-art new €20 million McArdle Skeath facility as Cullen Communications welcomes another new client. Last month, we were delighted to work with McArdle Skeath – one of Ireland’s foremost supply chain management providers – …

PRGN Survey Highlights Interview Habits

PRGN Survey Highlights Interview Habits

A company’s annual report is the first port of call for most Irish journalists (86%) when preparing to interview a company CEO, with social media well down the research pecking order. Of those Irish journalists who do use social media …

Continental Irish Car of the Year awards

Continental Irish Car of the Year awards

One of the highlights of the automotive calendar, the 2014 Continental Irish Car of the Year awards took place recently at the Crowne Plaza Hotel in Dublin, with the top prize going to Citroen for its “outstanding” C4 Picasso.

Agency’s double gold at PRGN awards

Agency’s double gold at PRGN awards

Cullen Communications was the big winner at this year’s PRGN Awards for Excellence in Communication, scooping Gold in both the B2B and Corporate Communications categories, as well as a Bronze in Social/CSR.

‘Press Pass’ earns PRCA nod for Cullen Communications

‘Press Pass’ earns PRCA nod for Cullen Communications

A newspapers-in-education project by Cullen Communications on behalf of National Newspapers of Ireland (NNI) has been shortlisted in the 2013 PRCA Awards for Excellence. NNI ‘Press Pass’ was launched last year as part of a newspaper industry initiative to get …

What the PR industry can learn from Elmore Leonard

What the PR industry can learn from Elmore Leonard

The American novelist Elmore Leonard died on 20 August last year, at the grand old age of 87. He began his career as an advertising copywriter in the 1920s before moving into fiction, first writing a series of western novels …

Be a better public speaker

Be a better public speaker

Most of us, at some point in our professional or personal lives, will be called upon to make a speech. Announcing sales targets for next year. Explaining new product features to the press. Pitching to a potential new client. Toasting …

Wonder goal helps boost women’s football in Ireland

Wonder goal helps boost women’s football in Ireland

We had the absolute pleasure of working with Republic of Ireland women’s international, 2014 FIFA Puskás award nominee and internet sensation Stephanie Roche in Dublin on Saturday last.

Viking survey shows pressure and positivity among SMEs

Viking survey shows pressure and positivity among SMEs

Most commentators agree that the worst of the recession is now over. Across almost every sector of industry, business has picked up and is expected to continue picking up in 2015 and beyond.

Agency on the ball for final fling

Agency on the ball for final fling

Our sports PR division was in its element at a sunny Aviva Stadium last Sunday, with not one but two clients involved in Irish football’s showpiece occasion – cup finals day!

Agency partners with Ford to welcome new Mondeo

Agency partners with Ford to welcome new Mondeo

Cullen Communications was in the thick of things as the much-anticipated new Ford Mondeo was launched to dealers, fleet customers and media at the Powerscourt Hotel last week.

Cullen Communications wins Enterprise Rent-A-Car PR account

Cullen Communications wins Enterprise Rent-A-Car PR account

Following a competitive pitch, Cullen Communications has been appointed as the Irish PR agency for Enterprise-Rent-A-Car, the world’s largest rental car company.

Commercial power puts Ford in driving seat

Commercial power puts Ford in driving seat

A barnstorming display by Ford’s commercial vehicle range pushed the Cork-based manufacturer into No. 1 position for overall vehicle sales in the month of September.

PR is the new SEO: guest blog

PR is the new SEO: guest blog

We’re delighted to introduce our first guest blog, written by PRGN President Uwe Schmidt, which first appeared in this week’s PR News.

Don’t stop believing

Don’t stop believing

We kept a closer eye than usual on this year’s Leaving Cert results, along with the subsequent first round of CAO offers published on Monday morning.

Continental Tyres teams up with women’s football in Ireland

Continental Tyres teams up with women’s football in Ireland

Continental Tyres and the Football Association of Ireland (FAI) have announced a partnership that will see the tyre manufacturer become an official partner of women’s football in Ireland.

Big up your blogging in one, two, three…

Big up your blogging in one, two, three…

Everyone’s blogging these days. Case in point? You’re now reading a blog post about blogging. In almost every job, across every sector, at every level, people are expected to produce content that explains and attracts in equal measure.

Steady growth for PRGN

Steady growth for PRGN

PRGN, the global network of independent PR agencies of which Cullen Communications is Ireland’s sole member, had combined agency revenues of more than $110 million in 2013.

The PR power of networking

The PR power of networking

We are all trying to increase our social media presence these days, and everyone has a few fall-back techniques designed to give the profile and follower count a boost.

Agency provides PR push for Row A-Round Ireland bid

Agency provides PR push for Row A-Round Ireland bid

Cullen Communications is delighted to have thrown our support behind an excellent new CSR initiative that will see a crew of 20 amateur rowers attempting to circumnavigate the island of Ireland to raise funds for Cystic Fibrosis Ireland (CFI).

5 rules of rebranding

5 rules of rebranding

We’ve worked for many years with National Newspapers of Ireland (NNI), the trade body for Ireland’s newspaper industry –

Top tips for PR graduates, from a PR graduate

Top tips for PR graduates, from a PR graduate

A year after getting her Postgrad Diploma in Public Relations, Cullen Communications’ Emma Walker gives the inside track on breaking into the PR industry

The 5 characteristics of successful PR pros

The 5 characteristics of successful PR pros

Public Relations is one of the growth industries in Ireland and around the world. More and more graduate talent is entering the industry; more and more journalists are making the crossover to PR as a career choice. Working in PR …

PRGN survey shows how European, US media prepare for CEO interviews

PRGN survey shows how European, US media prepare for CEO interviews

An international survey conducted by Public Relations Global Network (

Most meetings are a waste of time – but they don’t have to be

Most meetings are a waste of time – but they don’t have to be

Off to a meeting. Late for a meeting. Stuck in a meeting. Minutes of a meeting. Our working lives are ruled by meetings: one after another, day after day, calendars and schedules and agendas all filled to the brim with …

Ahead of St. Patrick’s Weekend, 10 reasons why Ireland is hot right now

Ahead of St. Patrick’s Weekend, 10 reasons why Ireland is hot right now

This Saturday marks the beginning of the annual St. Patrick’s Festival, a four-day celebration of all things Irish leading up to our national holiday on Tuesday, 17 March.

On International Women’s Day, Enterprise Rent-A-Car looks to the next generation

On International Women’s Day, Enterprise Rent-A-Car looks to the next generation

This Sunday marks International Women’s Day, a milestone that will be proudly celebrated around the world with millions of people taking part in campaigns and events highlighting women’s rights.

Aer Lingus a brand worth hanging onto

Aer Lingus a brand worth hanging onto

As the debate over the future of our national airline intensifies, this week we had a close-up view of the Aer Lingus brand in action.

Branding battle is last throw of the dice for tobacco industry

Branding battle is last throw of the dice for tobacco industry

As communications professionals, we place a high value on the concept of intellectual property and we do our best – always – to protect our clients’ investment in their corporate branding and identity.

Floodlight farce shows women’s sport still lags behind

Floodlight farce shows women’s sport still lags behind

We’re a sports-mad PR agency and have worked on all sorts of successful campaigns around rugby, soccer, golf, sailing and many other sports over the years.

Agency chief interviewed by ‘PR Week’

Agency chief interviewed by ‘PR Week’

Agency MD Owen Cullen sat down recently with industry bible ‘PR Week’ and gave

The Six Nations: hard to put a value on this amazing brand

The Six Nations: hard to put a value on this amazing brand

The 2015 RBS Six Nations will kick off this Friday evening amid the usual flurry of excitement, anticipation, daffodil-toting supporters and solemnly-epic BBC teaser ads. It’s that time of year again, and we couldn’t be happier.

Six steps to writing a good speech

Six steps to writing a good speech

Speaking in public is rarely anything less than an ordeal. For some people it’s a mildly unpleasant experience that has to be got through, like a driving test or the proverbial trip to the dentist. For others it’s quite simply …

5 tips to make working from home work for you

5 tips to make working from home work for you

A few months back we carried out some research with our client

Stephanie Roche has just missed out on the FIFA Puskás Award

Stephanie Roche has just missed out on the FIFA Puskás Award

She came so close. This evening, in the salubrious surrounds of the elegant Kongresshaus in downtown Zürich, Ireland’s Stephanie Roche was announced as runner-up in the 2014 FIFA Puskás Award for the year’s best goal.

PR coup for Ireland Inc. as US beef market re-opens

PR coup for Ireland Inc. as US beef market re-opens

As an independent PR agency with strong food and agriculture connections, we have a close interest in Ireland’s food industry which this week received a major boost with the news that

5 New Year PR-esolutions for 2015

5 New Year PR-esolutions for 2015

And we’re back! Big year ahead, both for ourselves and for the clients we’re proud to represent. We ended last year on a high – busier than ever, just the way we like it – and 2015 looks like being …

A year in PR: looking back, looking ahead

A year in PR: looking back, looking ahead

From the perspective of an independent Irish PR agency, 2014 will be remembered mostly as the year our economy finally bounced back. Hallelujah.

7 ways to spring-clean your copy

7 ways to spring-clean your copy

So you’re not a full time copywriter – then again who is? These days we’re all in the publishing game to some extent, producing and packaging content for all sorts of audiences, channels and applications.

10 tips on tone of voice

10 tips on tone of voice

Tone of voice is a hugely important part of any brand, even though it’s something that doesn’t get discussed very often. Let’s discuss it now!

Happy Christmas everyone

Happy Christmas everyone

As 2015 comes to an end, we’d like to send festive greetings to everyone who has played a part in our year.

Conor McGregor: ultimate PR machine

Conor McGregor: ultimate PR machine

In this PR agency, we know good work when we see it. We’ve seen – and done – some really great PR over the past year, from

Double PRGN award win

Double PRGN award win

Awards show value of PR network

Awards show value of PR network

Well, we’ve been looking forward to this for a while. Dubai baby! Yep, we are in the sun-blasted business hub of the Middle East for the latest gathering of

Why we’re closed tomorrow

Why we’re closed tomorrow

Tomorrow (Wednesday, 28 October) Cullen Communications will be closed for business. Just like that. Middle of the week, busy Wednesday, and we won’t be around.

Rebranding (and Cullen Communications) in the news

Rebranding (and Cullen Communications) in the news

Agency chief

Career in PR? We’re hiring

Career in PR? We’re hiring

Over the past year or two, the blogs we’ve posted that have generated the most activity and engagement – by a mile – have been the ones aimed at young graduates, young executives and anyone else considering Public Relations as …

VW crisis shows importance of a PR plan

VW crisis shows importance of a PR plan

German car manufacturer Volkswagen is in full PR crisis mode this week, having become embroiled in one of the biggest scandals to hit the automotive industry in recent years.

Summer’s over, Ireland’s back to work

Summer’s over, Ireland’s back to work

And so with a sprinkling of rain, a flicker of elusive sunshine and, oh, a splash of everything else, another summer draws to a close. Students are heading back to school or university. Workers are getting back to work. Everyone …

Is Public Relations the career for you?

Is Public Relations the career for you?

This week, Cullen Communications client executive

Support keeps swelling as Row A-Round Ireland reaches halfway point

Support keeps swelling as Row A-Round Ireland reaches halfway point

An adventurous charity bid to row around the island of Ireland to raise awareness and funds for

Want to break into PR? Work on your writing skills

Want to break into PR? Work on your writing skills

We’ve blogged before about the

Parenthood: the ultimate PR retainer

Parenthood: the ultimate PR retainer

Becoming a parent is one of life’s major milestones. It changes everything, not just the way we live our lives but the way we think about life itself. Mothers-to-be might eat for two, but mothers and fathers-that-are live, breathe and …

Heading for a wedding: when event management gets personal

Heading for a wedding: when event management gets personal

As her wedding day draws nearer, Nicola Corboy finds that even a successful track record in PR doesn’t make the organisation any easier

Paywalls paying off as newspapers now earn more from subscribers than advertisers

Paywalls paying off as newspapers now earn more from subscribers than advertisers

Something profoundly significant has taken place in the global newspaper industry; a change that has been in the making for some time is now, finally, here.

One direction? Survey finds couples argue most about getting from A to B

One direction? Survey finds couples argue most about getting from A to B

Today is one of the big driving days on the calendar, as thousands of people around Ireland load up the car and head away to make the most of the bank holiday weekend.

Irish voters have their say in gay marriage referendum

Irish voters have their say in gay marriage referendum

History is being made in Ireland today, as voters cast their ballots in a referendum that could legalise same-sex marriage. More than 3 million people are eligible to vote and a result is expected on Saturday.

Another major win for Irish Women’s Rugby

Another major win for Irish Women’s Rugby

May 13, 2015 marked a historic day for women’s sport in Ireland – confirmation that the 2017 Women’s Rugby World Cup will be contested on Irish shores – both north and south of the Island. The IRFU announced that they …

Do you need to register your lobbying communications?

Do you need to register your lobbying communications?

Ahead of the 21 September deadline, Public Affairs specialist Aideen Ginnell says three questions will determine if your company/organization needs to register lobbying activity

6 sure signs you’re suited a career in PR

6 sure signs you’re suited a career in PR

With more and more people keen for a career in Public Relations, here are our six sure signs that you are cut out for a career in the industry.

Why Camogie is the next big thing of Irish sport

Why Camogie is the next big thing of Irish sport

With the Liberty Insurance All-Ireland Camogie Championship finals around the corner, Aoife McDonald looks at the sporting – and sponsorship – appeal of one of Ireland’s most popular female team sports.

What your CAO offer won’t tell you about PR

What your CAO offer won’t tell you about PR

This is a momentous week for thousands of 2016 Leaving Cert students ahead of the first round of CAO offers.

7 simple SEO writing tips

7 simple SEO writing tips

Anyone

Agency eyes Olympic glory with Paulank Brockagh

Agency eyes Olympic glory with Paulank Brockagh

As an agency with a specialized Sports PR division, we were already looking forward to the 2016 Olympic Games in Rio.

Insurance market set for more turmoil

Insurance market set for more turmoil

Why do I need a PR agency?

Why do I need a PR agency?

That’s a question we hear a lot!

6 building blocks for better blogging

6 building blocks for better blogging

The early days of blogging were a quaint mish-mash of personal diary entries and clunky corporate news digests, most featuring some seriously unattractive formatting and user-unfriendly navigation.

Brexit uncertainty for Irish business

Brexit uncertainty for Irish business

Now that Brexit has actually happened we can begin to take stock of how it will affect Ireland, writes

Insurance review has far-reaching implications

Insurance review has far-reaching implications

The rising price of car insurance not only affects the average car owner but also the tourist sector and anyone whose livelihood depends on cars, writes Aideen Ginnell

6 tips for facing the TV cameras

6 tips for facing the TV cameras

We recently had the opportunity to work with one of our PRGN partners,

Agency strengthens aviation links

Agency strengthens aviation links

Having worked previously with the likes of Delta Airlines, Thomas Cook and

7 simple speech writing tips

7 simple speech writing tips

In the pantheon of life’s great fears, delivering a speech is right up there with heights, spiders and

Welcome focus on tyre safety

Welcome focus on tyre safety

We’ve worked with

PRGN’s truly global gathering

PRGN’s truly global gathering

More than 40 PR agencies from around the world, including sole Irish member Cullen Communications, were represented at the spring gathering of

Why PR pros need real social skills

Why PR pros need real social skills

Opening up the agency’s ‘recruitment’ file this week, it’s interesting to see how job descriptions have changed in

The importance of PR to the small business owner

The importance of PR to the small business owner

A positive PR campaign can boost the reputation and the bottom line of any small business, writes Phoebe Parlade.

The power of St Patrick’s Day

The power of St Patrick’s Day

This week, the eyes of the world are on Ireland. Thursday March 17

100 years of Ford in Ireland

100 years of Ford in Ireland

Monday, 17 April 2017 marks the 100th anniversary of Ford in Ireland, when Henry Ford put Ireland on the road to industry.

Enterprise Rent-A-Car Ireland acquires Dooley brand

Enterprise Rent-A-Car Ireland acquires Dooley brand

Deal sees Enterprise add 1400 vehicles to its rental fleet and set to capitalise on lucrative North American tourist market.

Lotto betting launch a hot ‘Tipp’ to succeed

Lotto betting launch a hot ‘Tipp’ to succeed

Securing a high-profile brand ambassador in the strapping shape of Sean O’Brien gives Tipp24 a competitive edge in the Irish market.

Attention senior PR executives – we’re hiring

Attention senior PR executives – we’re hiring

Right now there are opportunities for two senior PR executives to join our Consumer and Corporate divisions, and work on some great projects.

On St Patrick’s Day, why overseas firms are looking at Ireland

On St Patrick’s Day, why overseas firms are looking at Ireland

2017 is set to be another record-breaking year for tourism in Ireland, but an increasing number of overseas companies are also visiting our shores – and staying put.

All roads lead to Geneva as world’s biggest car show delivers in style

All roads lead to Geneva as world’s biggest car show delivers in style

This year’s Geneva Motor Show delivered the usual spectacular showcase of hot new cars and cutting edge technology, writes Pearse O’Loughlin…

How PR and SEO can work together for Irish SMEs

How PR and SEO can work together for Irish SMEs

Less than a decade ago, PR had pretty much nothing to do with SEO – and vice versa. All that has changed. Let’s take a look at how PR and SEO can work together for Irish SMEs.

McIlroy’s brand image strays off course

McIlroy’s brand image strays off course

From a PR perspective, Rory’s round of golf with Donald Trump seems a little at odds with the brand image he has so carefully built up.

6 tips for doing a TV interview

6 tips for doing a TV interview

Media training is one of our core PR services, and we have worked with many clients over the years to prepare them for situations – planned or otherwise – where they have to face the media.

Why SEO must be part of your PR strategy

Why SEO must be part of your PR strategy

When Google set about changing its all-important search algorithms, it placed a higher than ever priority on the relevance of content and the quality of links. This, more than anything, is why SEO must be part of your PR strategy.

SEO writing services Ireland – 7 simple tips

SEO writing services Ireland – 7 simple tips

Anyone writing for a living these days, or indeed anyone looking for SEO writing services in Ireland, needs to know the basics of search engine optimization. To help you get going, here we outline our 7 quick SEO tips.

Why PR is effective for SMEs

Why PR is effective for SMEs

Ireland’s burgeoning economy and booming start-up culture means there are countless small businesses competing to build awareness. Here’s why PR is a great way for SMEs to get noticed.

5 ways to make a good speech better

5 ways to make a good speech better

At some point in 2017, you will probably have to make a speech. A little extra work will ensure it’s the best speech you can possibly give.

Our top 10 PR highlights of 2016

Our top 10 PR highlights of 2016

As 2016 winds to a close, members of staff at Cullen Communications pick out their highlights and happiest moments of the year gone by.

Ryanair’s Michael O’Leary the main draw at midlands business event

Ryanair’s Michael O’Leary the main draw at midlands business event

Agency’s vastly experienced Events team busy last week as 600 business leaders gather for Michael O’Leary-fronted breakfast briefing, writes Aideen Ginnell.

Expanding our reach, PRGN-style

Expanding our reach, PRGN-style

The autumn gathering of PRGN was an excellent opportunity to catch up with our partner agencies – more than 50 in total – from around the world, writes OWEN CULLEN.

5 characteristics of successful PR pros

5 characteristics of successful PR pros

A lot of people want to get into

Silver lining for ‘Row A-Round Ireland’ at PRGN awards

Silver lining for ‘Row A-Round Ireland’ at PRGN awards

The autumn gathering of Public Relations Global Network (PRGN) took place in sunny Lisbon last week, with a busy three-day programme culminating in the presentation of this year’s Best Practice awards.

Why PR is all about the team

Why PR is all about the team

PR agencies bring together diverse skills and different personalities, all working together in perfect harmony…

Why lobbying is good for business

Why lobbying is good for business

Business is a major part of society and is inevitably going to play a major role in shaping our political landscape.

New President for PRGN

New President for PRGN

Cullen Communications and PRGN (Public Relations Global Network) are delighted to announce the election of new officers, including a new President, of one of the world’s leading PR agency networks.

How to construct a stand-out cover letter

How to construct a stand-out cover letter

There are many routes into the PR industry but making that first move into an agency can often come down to the quality of your cover letter.

A word on wellness

A word on wellness

This Friday (13 April), Cullen Communications will be one of more than 500 businesses around Ireland taking part in National Workplace Wellbeing Day.

Considering a career in PR? A new starter’s perspective

Considering a career in PR? A new starter’s perspective

PR is an integral part of Ireland’s booming business sector, but what is it like to make the move into the industry? Newcomer Hazel Davis reports on some of the lessons learned after six months of agency life.

How St Patrick’s Day became a global PR phenomenon

How St Patrick’s Day became a global PR phenomenon

With parades and other high-profile events around the world, Ireland’s national holiday is now the centrepiece of an international brand-building campaign.

Electronomous 2018 offers tantalising glimpse at future of car-tech

Electronomous 2018 offers tantalising glimpse at future of car-tech

The automotive industry is now the ‘mobility space’ and it’s changing at breakneck speed. In a few weeks, Electronomous will put the spotlight on what those changes are – and how they will affect how we get from A to …

5 tips for overcoming writer’s block

5 tips for overcoming writer’s block

Anyone facing the dreaded blank page can use these tips for overcoming writer’s block.

Ophelia blows Ireland into crisis communications mode

Ophelia blows Ireland into crisis communications mode

Safety-first response of Irish business community demonstrated textbook crisis management approach.

Why you should accept that CAO offer for PR

Why you should accept that CAO offer for PR

For thousands of Irish students, next week’s CAO offers could be the stepping stone to a job in Public Relations. But do you have the right characteristics to accept a CAO offer for PR?

Why mathematical skills can add up to a career in PR

Why mathematical skills can add up to a career in PR

Having a good head for figures demonstrates problem-solving ability and other skills that are valuable in PR, writes Owen Cullen

How PR can give small business more bang for its buck

How PR can give small business more bang for its buck

A growing economy means big opportunities for small businesses, but the challenge is to get noticed – here’s why Public Relations is a good bet for SMEs.

6 tips for better blogging

6 tips for better blogging

Blogging is without doubt one of the most powerful and important communications tools in today’s brand-driven world.

Celebrations in Dallas as PRGN hits 50-member mark

Celebrations in Dallas as PRGN hits 50-member mark

Cullen Communications is Ireland’s sole member of the prestigious PR alliance, which offers clients local knowledge backed up by glocal expertise.

Why PR is essential for overseas firms setting up in Ireland

Why PR is essential for overseas firms setting up in Ireland

For the many UK and other overseas firms considering Ireland as a post-Brexit gateway to Europe, PR can provide the springboard for a successful launch.

CALL OF THE WILD

CALL OF THE WILD

In early 2018, we answered the call of the wild to help well-known Galway sports and adventure retailer The Great Outdoors rebrand… as Call of the Wild. The move saw the Galway outlet team up with its sister establishment in …

Online row could change the rules of influencer marketing

Online row could change the rules of influencer marketing

A well-publicised social media spat has put the spotlight on the growing role and murky rules of influencer marketing.

Resolve to write better in 2018

Resolve to write better in 2018

In PR, everyone’s a copywriter. Now you know! Of course, not everyone has the word ‘copywriter’ in their job description but almost everything that happens in the average PR agency is founded on the written word.

Highlights of a busy year in PR

Highlights of a busy year in PR

Today marks the winter solstice, the day of least daylight in the calendar year. From tomorrow, the evenings will start getting longer – imperceptibly at first, but gradually, we will emerge from winter and into the spring of a new …

Equifax jobs boost for Dublin’s thriving tech sector

Equifax jobs boost for Dublin’s thriving tech sector

On the client front, this week’s jobs announcement by information specialist Equifax gave us the opportunity to put the spotlight on Ireland’s booming IT sector.

Considering a career change? Consider PR

Considering a career change? Consider PR

Having emerged from the economic doldrums, Ireland today finds itself with one of the fastest-moving recruitment markets in all of Europe. For anyone considering a career change, this is great news.

Agency wins double PRGN gold

Agency wins double PRGN gold

Cullen Communications has won two Gold Awards for Excellence at the 2017 PRGN (Public Relations Global Network) Awards in Kyoto, Japan.

Tipp24

Tipp24

We were invited to pitch for the Irish launch of Tipp24, a lotto betting site with a strong track record in Germany (2.4 million customers) but virtually unheard of in Ireland. Considering the brand’s principal target audience – males age …

Puskás Award 2015 – Stephanie Roche

Puskás Award 2015 – Stephanie Roche

When Peamount United’s Stephanie Roche was nominated for the prestigious FIFA Puskás Award 2015 – the global accolade for the year’s best goal – we launched a campaign with the FAI designed to raise awareness of the award and engage …

‘Our Game Your Game’ – Camogie Association

‘Our Game Your Game’ – Camogie Association

The Camogie Association wanted to continue with their successful “Our Game Your Game” campaign in 2016 but were keen to boost its profile through its players. We decided to breathe new creative life into the Camogie Association’s popular ‘Our Game …

Continental Tyres / FAI partnership

Continental Tyres / FAI partnership

In 2014 we helped broker a deal that saw our client Continental Tyres become an official partner of the Football Association of Ireland (FAI) and the premier sponsor of women’s football in this country. We now manage this high-profile sponsorship …

Row A-Round Ireland (CSR)

Row A-Round Ireland (CSR)

In 2015, ‘Row A-Round Ireland’ saw a team of 20 amateur rowers circumnavigate the island of Ireland – a perilous voyage of some 1000 nautical miles – to raise much-needed awareness and funds for Cystic Fibrosis Ireland. Cullen Communications provided …

Enterprise Rent-A-Car

Enterprise Rent-A-Car

The rising cost of motor insurance has already impacted heavily on ordinary motorists, with the average premium increasing by some €300 in the past two years alone. As a car rental provider, insurance is central to the Enterprise business model. …

Equifax launch

Equifax launch

In 2016, Cullen Communications was approached by Equifax, a global information solutions company with headquarters in Atlanta, Georgia, to provide corporate PR support and consultancy for the launch of the company’s new IT centre in Dublin. Our role, in addition …

Wexford Youths video documentary

Wexford Youths video documentary

In the world of sport, content is king. Part of being a supporter is the urge to share: video, blog content, social posts, GIFs, anything that helps to nail your colours to the flag. Tapping into that sharing culture was …

Ford Mondeo launch

Ford Mondeo launch

The arrival of a new Ford Mondeo in November 2014 was a defining moment for Ford; with confidence beginning to surge back into the new car market, a new version of one of Ireland’s most popular family/executive models was perfect …

40 Years of the Ford Fiesta

40 Years of the Ford Fiesta

In 2016, the iconic Ford Fiesta celebrated 40 years in Ireland. To mark the milestone, we devised and implemented a national PR campaign designed to engage with Fiesta customers and enthusiasts while creating awareness of the launch of a new …

2015/16 Women’s National League launch

2015/16 Women’s National League launch

In 2015, our client Continental Tyres asked us to take a different approach to the launch of the 2015/16 Women’s National League.  Year one of the sponsorship had created a strong identity for the Continental brand as title sponsor; in …

Fiesta 40

Fiesta 40

The main challenge in organising a ‘Fiesta 40’ event in autumn 2016 was how to embrace both the past and the present – looking back on 40 years of Ireland’s most popular small car while welcoming the arrival of an …

Irish Car of the Year awards 2017

Irish Car of the Year awards 2017

We have been organising the annual Irish Car of the Year awards on behalf of Continental Tyres for many years. Our brief includes liaising with jurors on the pre-testing of eligible cars, event management around awards night and media relations …

Capri-Sun

Capri-Sun

We were commissioned by Global Brand Solutions to find new ways of building the Capri-Sun brand in Ireland, focussing in particular on its popular OJ drink as well as new Fruit Crush and Fruit Snack products. Targeting the key back-to-school …

Tipp24

Tipp24

In 2017 we won a competitive pitch to launch the Tipp24 brand in the Irish market. Tipp24 is a lotto betting site, a long-established brand in the German market where it has circa. 1.4 million customers, but virtually unknown in …

Ford Mondeo launch

Ford Mondeo launch

The arrival of a new Ford Mondeo in November 2014 would be a defining moment for Ford; with confidence beginning to surge back into the market, a new version of one of Ireland’s most popular family/executive models was perfect timing. …

Continental Irish Car of the Year

Continental Irish Car of the Year

We have been organising the annual Irish Car of the Year awards on behalf of Continental Tyres for many years. We arrange for jury members to drive all eligible cars. We stage-manage the gala awards event for 200 key members …

Continental Tyres soccer

Continental Tyres soccer

In 2014 we helped to broker a deal that saw our client Continental Tyres become an official partner of the Football Association of Ireland (FAI) and the premier sponsor of women’s football in this country. We now manage this high-profile …

SEO writing for non-robots

SEO writing for non-robots

We posted something recently on the facts and fiction of writing for SEO, and it seems to have really struck a chord with the PR community.

Stressed Irish workers losing sleep – Viking

Stressed Irish workers losing sleep – Viking

A survey of Irish workers has found that both men and women are experiencing high levels of stress and frustration in the workplace.

Media Relations

Media Relations

As you would expect from an agency of more than 30 years’ standing, we have a clear strategic understanding of the Irish media landscape – as well as numerous close contacts across a variety of sectors. Our preparation of all …

Press Council of Ireland

Press Council of Ireland

The reformation of Ireland’s out-dated libel laws was a long-term lobbying project with which Cullen Communications engaged over a period of almost 20 years. By engaging the Irish Government in an ongoing dialogue about libel/defamation, we were able to bring …

‘Press Builds Brands’

‘Press Builds Brands’

We partnered with three small, indigenous food companies from the Bord Bia range including Glenisk (organic dairy products), the LifeFibre Company (speciality health breads) and Brady Family Ham (hand-crafted deli hams). Assigning a press advertising budget to each company, we …

Viking ‘Saluting the small business’

Viking ‘Saluting the small business’

In order to secure media coverage for office supplier Viking – a leader in its field, but a relatively low-engagement brand – we decided to turn the tables and pay tribute to the client’s customers rather than the client itself. …

Video Production

Video Production

Newspapers were one of the many casualties of the recession, with ad revenues and circulation both declining from 2008 onwards. Nonetheless, Ireland’s rate of newspaper readership remained as strong as ever, with more than 80% of the adult population still …

NNI ‘Press Pass’

NNI ‘Press Pass’

Working with NNI, we devised a new educational initiative called ‘Press Pass’, aimed at Transition Year students and designed to show how newspapers can help to develop kids’ reading, writing and critical thinking skills. The Department of Education welcomed our …

NNI Journalism Awards

NNI Journalism Awards

As the media landscape continues to shift, we worked with NNI to devise a programme that would remind our nation of newspaper-lovers of the value of journalists – and the importance of their work. The NNI Journalism Awards were the …

Media Training

Media Training

We are vastly experienced in the areas of media training, crisis and reputation management, having helped the Semperit tyre company navigate the closure of its Dublin manufacturing plant – a campaign for which we were honoured with a PRCA Award …

IBAL ‘Litter Twitter’

IBAL ‘Litter Twitter’

Over the years, Irish Business Against Litter (IBAL) has enjoyed great success in mobilising local councils into keeping their towns and villages clean. The high-profile activity is necessarily sporadic, however, and we needed to devise a way of ensuring that …

The Green Press Partnership

The Green Press Partnership

A long-running campaign that began in 2003, with a warning to NNI that Ireland’s rate of newsprint recycling needed to improve, the Green Press Partnership was formed with the primary aim of improving efficiencies in the paper supply chain. We …

Graphic Design

Graphic Design

As part of our revamp of the 2012 NNI Press Ad of the Year Awards, we set out to create a bold new look and feel for the event. Both the quantity and quality of entries had been really impressive, …

Ford ‘Drive to Fitness’

Ford ‘Drive to Fitness’

Teaming up with Fleet Transport magazine, we put the spotlight on the lifestyle habits of Ireland’s ‘professional’ drivers – company reps, SME owners etc – who are so important to the economy. Our research uncovered some alarming facts: 74% of …

FedEx Launch

FedEx Launch

Thanks to our UK PRGN partner, Spider PR, we were given the opportunity to launch the FedEx Express brand in Northern Ireland. Positioning the launch as a good news story for NI – “imports, exports and employment – we persuaded …

Elavon Promotion

Elavon Promotion

The international payments processor Elavon had run an in-store promotion with Bank of Ireland, with three winners – a pet store in Cork, an accessories store in Dublin and a shopping centre in Donegal – each receiving an iPad. The …

NNI Press Ad of the Year awards

NNI Press Ad of the Year awards

A revamp of the acclaimed NNI Press Ad of the Year awards saw us tasked with attracting more commercial advertisers – without compromising the creative credibility of the awards – while also increasing attendance and generating positive media coverage. We …

Dublin Ford Dealers

Dublin Ford Dealers

Our client Ford asked us to devise a strategy that would raise awareness of the Ford brand in the Dublin area, while generating showroom traffic to the 13 Ford dealerships dotted around the capital. Our campaign was based squarely on …

CMC ‘The Gainline’

CMC ‘The Gainline’

Our client CMC Markets – a financial spread betting firm – was keen to get into the rugby space so we leveraged our connection with Leo Cullen, then captain of Leinster, to create a blog entitled ‘The Gainline’ featuring Leo …

‘Tailgating’ on the rise, says easytrip

‘Tailgating’ on the rise, says easytrip

Most of us are guilty of sometimes driving too close to the car in front – intentionally or not – however the dangerous practice of ‘tailgating’ has become more common than ever on Irish roads.

Dark day can lead to brighter things in 2014

Dark day can lead to brighter things in 2014

Even in the over-populated pantheon of cruel Irish sporting defeats, Sunday 24 November 2013 will forever be remembered.