Irish Car of the Year 2024 Awards Event
The Irish Car of the Year awards, in association with Continental Tyres, are Ireland’s longest-running and foremost automotive awards scheme. We have been managing the programme for more than 35 years. The awards are run each year in conjunction with the Motoring Media Association of Ireland (MMAI), and the event for the 2024 award took place in the Conrad Hotel, Dublin, on 3rd November 2023.
As PR agency to the Continental Tyres-sponsored awards programme, the main job of Cullen Communications is to keep the spotlight on the awards throughout the year, then create as big a splash as possible around the gala awards event which takes place in November each year.
We designed this year’s trophies to emphasise the ‘Irishness’ of the awards through the use of local materials (slate and copper) and the ‘torc’ motif – a sign of high rank in Irish Celtic society, which in itself echoes a moving part from a car engine, be it an EV or ICE model.
For the 2024 award, the overall winner was the Hyundai IONIQ 6 – the fourth year in a row that an Electric Vehicle took the overall award.
Media Relations
Content Creation
Sponsorship
Representing the client, Continental Tyres, to negotiate, sponsor, and organise the flagship event of the year by MMAI (Motoring Media Association of Ireland).
Event Management
Digital Solutions
Results
135 VIP guests invited for the gala event, including motor journalists and car brand representatives
More than €8,000 raised through charity auction at awards event
The Irish Car of the Year awards programme is a really valuable sponsorship for us in Ireland. It associates our premium tyre brand with the latest car models launched here each year and it helps us to build valuable relationships with both the car companies and the motoring journalists. And on top of it all, it is just a very enjoyable event for the Irish motoring community – it is essentially the highlight of the motoring year!
Tom Dennigan, Head of Continental Tyres Ireland
