How the Irish people held fast to the ancient traditions of Samhain and did a superlative PR job in selling Halloween festival abroad.

Explore 2024’s top social media trends, from short-form video to Gen-Z engagement, plus 2025 predictions to keep your brand ahead.

Current PRCA Agency of the Year recognised on global stage for excellence in consumer PR, content marketing and SEO, and agency promotion.

How Irish brands can harness the power of podcasts to elevate PR strategies and forge deeper connections with their audience.

Like Dublin Fringe Festival, the PR industry relies on creativity and new ideas to stand out from the crowd.

Mobility as a Service (MaaS) transforms transportation into a single on-demand service through the concept of smart mobility.

Discover how some of the world’s leading brands capture the Olympic spirit as the 2024 Games get underway in Paris.

Sports sponsorship is a mutually beneficial partnership for all parties. But why do the biggest brands choose football to advertise?

Cullen Communications has been named PRCA Agency of the Year for 2024 at this year’s annual PRCA Awards for Excellence.

Taylor Swift’s Eras Tour is set to boost the economy of every city it visits, with cities all over the world leveraging PR and marketing strategies to celebrate its arrival.

Brands can ensure their communications strategies connect with the Pride values of inclusivity, respect, and acceptance.

Influencers’ authenticity significantly impacts the trust their followers have in their recommendations. But how do we find such creators?