How to select the right influencer for your brand
Influencer marketing is big business, but clever brands need to find the right fit in order to reap the benefits of this growing market.
Why SMEs need the power of PR
For Irish SMEs trying to get their name into the marketplace on a limited budget, PR offers the best possible bang for your buck.
6 PR trends to expect in 2023
In a world of flux, we offer six tips to help PR professionals steer clients and brands in the right direction through 2023.
The state of Ireland’s influencer marketing scene
More Irish brands are building long-term relationships with talented influencers, giving them time to establish a meaningful connection with their audience.
Global recognition for Cullen Communications at PRGN Awards 2022
Cullen Communications wins high-profile awards for projects in B2B, Sustainability and Consumer categories at PRGN Best Practice Awards 2022
ESG reporting: what is it and how to get started
By monitoring and reporting on their sustainability performance, brands have an opportunity to demonstrate their worth to stakeholders.
5 ways influencer marketing can benefit your brand
No matter what audience your brand is targeting, influencer marketing has become an indispensable tool that delivers positive awareness and business uplift.
BeReal: How Gen Z’s favourite new social app is inspiring authenticity
Social networking app BeReal has skyrocketed in popularity among Gen Z-ers, but should we be moving towards a more off-the-cuff approach to communication?
Earth Overshoot Day is getting earlier, and it’s no cause for celebration
Earth Overshoot Day is another reminder of the need for business to think and act more sustainably, with B Corp certification an important step on the road to creating positive change.
Why we’re proudly flying the flag for diversity
It’s now more important than ever to welcome all difference for the betterment of society as we move towards a more diverse future.
How to nail a TV interview: 6 tips from our media trainer
Going through a TV interview is the ultimate test of your communications skills under pressure. Here are our 6 tips for facing the camera.
Photo, audio & video in PR: how to up your content game in 2022
Now is the time to consider and evaluate audio, visual, and video content types and which ones are best for your brand for the year ahead.