Influencer marketing is big business, but clever brands need to find the right fit in order to reap the benefits of this growing market.

For Irish SMEs trying to get their name into the marketplace on a limited budget, PR offers the best possible bang for your buck.

In a world of flux, we offer six tips to help PR professionals steer clients and brands in the right direction through 2023.

More Irish brands are building long-term relationships with talented influencers, giving them time to establish a meaningful connection with their audience.

Cullen Communications wins high-profile awards for projects in B2B, Sustainability and Consumer categories at PRGN Best Practice Awards 2022

By monitoring and reporting on their sustainability performance, brands have an opportunity to demonstrate their worth to stakeholders.

No matter what audience your brand is targeting, influencer marketing has become an indispensable tool that delivers positive awareness and business uplift.

Social networking app BeReal has skyrocketed in popularity among Gen Z-ers, but should we be moving towards a more off-the-cuff approach to communication?

Going through a TV interview is the ultimate test of your communications skills under pressure. Here are our 6 tips for facing the camera.

Now is the time to consider and evaluate audio, visual, and video content types and which ones are best for your brand for the year ahead.