ChatGPT and AI in PR: Catalyst for Industry Transformation or Cause for Concern?
AI tools like ChatGPT are changing the face of PR. What are the benefits and concerns of growing AI adoption in the PR sector.
10 Tips to Enhance Your Brand’s Tone of Voice and Connect with Your Audience
Tone of voice matters in everything, from an influencer post to a Zoom call to the blog you’re reading now – here are 10 handy tips for PR professionals.
The Art of Influencer Selection: How to Find the Best Match for Your Brand
Influencer marketing is big business, but clever brands need to find the right fit in order to reap the benefits of this growing market.
PR for SMEs: The Unseen Benefit for Start-Ups and Medium-Sized Businesses
For Irish SMEs trying to get their name into the marketplace on a limited budget, PR offers the best possible bang for your buck.
PR Forecast 2023: 6 Key Trends Shaping the Future of Public Relations
In a world of flux, we offer six tips to help PR professionals steer clients and brands in the right direction through 2023.
Ireland’s Influencer Marketing Scene: Challenges, Opportunities, and Best Practices
More Irish brands are building long-term relationships with talented influencers, giving them time to establish a meaningful connection with their audience.
Celebrating PR Excellence: Cullen Communications Wins Big at 2022 Global PRGN Awards
Cullen Communications wins high-profile awards for projects in B2B, Sustainability and Consumer categories at PRGN Best Practice Awards 2022
Navigating ESG Reporting: Everything You Need to Know to Get Started
By monitoring and reporting on their sustainability performance, brands have an opportunity to demonstrate their worth to stakeholders.
Influencer Marketing: 5 Ways Content Creators Can Benefit Your Brand Awareness
No matter what audience your brand is targeting, influencer marketing has become an indispensable tool that delivers positive awareness and business uplift.
The Rise of BeReal: Why This Social App is Resonating with Gen Z and Inspiring Authenticity
Social networking app BeReal has skyrocketed in popularity among Gen Z-ers, but should we be moving towards a more off-the-cuff approach to communication?
The Urgency of Change: Earth Overshoot Day Moves Earlier, Highlighting Need for Action
Earth Overshoot Day is another reminder of the need for business to think and act more sustainably, with B Corp certification an important step on the road to creating positive change.
Celebrating Diversity: Why We’re Proudly Flying the Flag for Inclusion and Equality
It’s now more important than ever to welcome all difference for the betterment of society as we move towards a more diverse future.