Insights & Resources

It’s been another eventful year, and that’s putting it mildly. As 2019 draws to a close, the world has never seemed more turbulent. The past 12 months have seen record heat and ‘high-impact’ weather including unprecedented storms, hurricanes, flooding, drought,...

Ireland’s burgeoning economy and booming start-up culture means there are countless small businesses competing to build awareness. Here’s why PR is a great way for SMEs to get noticed. Most start-ups and SMEs include marketing as part of their business plan; usually a...

Business is a major part of society and is inevitably going to play a major role in shaping our political landscape. After all, politics for the people cannot work without politics for business. Just as politicians rely on companies to innovate and create employment,...

When Google set about changing its all-important search algorithms, it placed a higher than ever priority on the relevance of content and the quality of links. This, more than anything, is why SEO must be part of your PR strategy. Google’s algorithmic tweak brought...

So you’re not a full time copywriter – then again who is? These days we’re all in the publishing game to some extent, producing and packaging content for all sorts of audiences, channels and applications. Whatever piece of copywriting is on your to-do list, you should...

Tone of voice is a hugely important part of any brand, even though it’s something that doesn’t get discussed very often. Your tone is set by the words you use, which create an impression – good or bad – on the people who read or hear them. Naturally, you want that...

Most of us, at some point in our professional or personal lives, will be called upon to make a public speech. Announcing sales targets for next year. Explaining new product features to the press. Pitching to a potential new client. Toasting the bride and groom. Some...

Anyone writing for a living these days, or indeed anyone looking for SEO writing services in Ireland, needs to know the basics of search engine optimisation. To help you get going, here we outline our 7 quick SEO tips. The power and influence of search means...

For many people and the companies they work for, working from home has become the new normal. People are more mobile and yet more connected than they ever have been, while the technology now exists to carry out just about any work task, anywhere. Last year we carried...