Proud to be
B Corp certified
In October 2023, Cullen Communications was awarded B Corp certification. We are now proudly part of the global network of B Corp organisations that try to use business as a force for good.
As part of our B Corp assessment, Cullen Communications was independently verified as meeting the highest standards of social and environmental performance, accountability, and transparency. Living up to these standards on a daily basis is part of our agency’s purpose.
How did we achieve this?
In order to achieve B Corp certification, we were assessed across five key areas of the business: Governance, Workers, Community, Environment, and Customers. In this way, unlike other business certifications, B Corp assessment measures a company’s entire social and environmental impact.
Based on this assessment, we achieved an overall B Impact score of 93.2 (companies must score at least 80 to qualify, average score for ordinary businesses is 50.3). For complete transparency, you can access a detailed breakdown of our scores here.
What does B Corp certification mean for us?
We are now part of a global movement of businesses that meet the highest standards of social and environmental impact.
We are an independently-certified leader in the drive towards a fair, inclusive and sustainable global economy.
We have legally changed our company’s governance structure so that we’re more accountable to all stakeholders (i.e. not just shareholders).
We are committed to transparency and allow information about our ESG (environmental, social, governance) performance to be publicly available on the B Lab website.
We are in a position to advise and accompany our clients and other companies on their own B Corp journeys, from initial assessment to certification.
We can help with your sustainability journey
We know that no business, including ours, is perfect.
We are all trying to do better for people and planet – but we face an array of challenges and an enhanced level of scrutiny.
By helping our clients to define and communicate their ESG (environmental, social, governance) efforts, we give a voice to brands that are trying to be more sustainable.
Join the B Corp movement with us
If you’d like to learn more about our sustainability PR and communications services, including help with your own B Corp assessment and certification, we’d be delighted to chat.
Let us know a few details about you and your company, and we’ll arrange a free consultation to get the ball rolling.