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A well-publicised social media spat has put the spotlight on the growing role and murky rules of influencer marketing.
In PR, everyone’s a copywriter. Now you know! Of course, not everyone has the word ‘copywriter’ in their job description but almost everything that happens in the average PR agency is founded on the written word.
We were invited to pitch for the Irish launch of Tipp24, a lotto betting site with a strong track record in Germany (2.4 million customers) but virtually unheard of in Ireland. Considering the brand’s principal target audience – males age …
When Peamount United’s Stephanie Roche was nominated for the prestigious FIFA Puskás Award 2015 – the global accolade for the year’s best goal – we launched a campaign with the FAI designed to raise awareness of the award and engage …
The Camogie Association wanted to continue with their successful “Our Game Your Game” campaign in 2016 but were keen to boost its profile through its players. We decided to breathe new creative life into the Camogie Association’s popular ‘Our Game …