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Online row could change the rules of influencer marketing

Online row could change the rules of influencer marketing

A well-publicised social media spat has put the spotlight on the growing role and murky rules of influencer marketing.

Resolve to write better in 2018

Resolve to write better in 2018

In PR, everyone’s a copywriter. Now you know! Of course, not everyone has the word ‘copywriter’ in their job description but almost everything that happens in the average PR agency is founded on the written word.

Highlights of a busy year in PR

Highlights of a busy year in PR

Today marks the winter solstice, the day of least daylight in the calendar year. From tomorrow, the evenings will start getting longer – imperceptibly at first, but gradually, we will emerge from winter and into the spring of a new year.

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Featured Work

Our Work

Tipp24

Tipp24

We were invited to pitch for the Irish launch of Tipp24, a lotto betting site with a strong track record in Germany (2.4 million customers) but virtually unheard of in Ireland. Considering the brand’s principal target audience – males age …

Puskás Award 2015 – Stephanie Roche

Puskás Award 2015 – Stephanie Roche

When Peamount United’s Stephanie Roche was nominated for the prestigious FIFA Puskás Award 2015 – the global accolade for the year’s best goal – we launched a campaign with the FAI designed to raise awareness of the award and engage …

‘Our Game Your Game’ – Camogie Association

‘Our Game Your Game’ – Camogie Association

The Camogie Association wanted to continue with their successful “Our Game Your Game” campaign in 2016 but were keen to boost its profile through its players. We decided to breathe new creative life into the Camogie Association’s popular ‘Our Game …

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