Public Relations & Marketing Consultants

Award-winning PR agency based in Dublin, Ireland
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Services

As a full-service PR agency, you can engage us at any stage of your project, plan or event. We’ll work with you to create something truly memorable. 

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Public Relations

Sponsorship

Events

Public Affairs

Digital

Content

How do I know if I need a Public Relations agency?

Build brand awareness
Public relations is the most effective way to generate positive brand awareness. That’s because the output of a successful strategy – sustained, consistent news coverage – carries more weight and credibility than, say, paid-for advertising. By managing the flow of information, an agency can ensure that media coverage is always on-message, reflecting the agreed communications objectives while supporting the client’s brand values.
Telling your story
Every good brand has a story to tell. That’s something we’ve always believed, and our own 30th anniversary a few years ago reminded us that every company is a story in itself. PR is unquestionably the best way to tell those stories. Public Relations is all about dialogue: engaging with stakeholders through the power of conversation. By adopting a story-telling approach, agencies help their clients to show that they have a distinctive brand personality. Emphasizing a company’s unique qualities can help them to achieve stand-out in a competitive market.
PR is Cost-effective
PR is more cost-effective than other forms of marketing communications. It’s certainly less expensive than advertising when it comes to building profile and awareness. While most ad campaigns have a clearly-defined start and finish, PR is more fluid; it continues to work after a campaign has ‘officially’ ended.
Long-term commitment
PR represents an investment in a brand’s value, reputation and awareness. It is the most effective way to positively shape and influence public opinion – but it doesn’t happen overnight. Clients need to play the long game by committing to a building process. By laying the foundations, it is possible to establish a sustainable communications platform with both awareness and credibility growing incrementally over time. Throughout this process, target audiences become more familiar and more receptive to the messages.
PR never sleeps
When you appoint an agency, you are partnering with a team that knows the communications business inside-out. Your agency then works to immerse itself in your business, getting a full understanding of where you are and where you need to get to.
Then the fun starts!
PR never sleeps’ is a widely used expression in our industry. That’s because a good agency will constantly monitor the market for news, developments, angles, anything that can be leveraged for the client. In this way, your agency is more than just a service provider – it becomes a trusted partner. Everything your agency does on your behalf is designed to enhance and contribute to your business. While the client gets on with the day job, the agency is continuously active on their behalf – a win-win.

About
Cullen Communications

Public Relations and Marketing Consultants

Founded in 1985, we are one of the leading independent full-service PR agencies in Ireland and have a portfolio of blue-chip national and international clients. Active across a range of communications sectors, we are renowned for our expertise and our creativity as well as our experience of working with multinational firms.

As Ireland’s sole member of Public Relations Global Network (PRGN), the invitation-only alliance of the world’s leading independent PR agencies, it enables us to offer clients the reach and capability of a large agency with the personal involvement of a small one.

Our proud work

 

 

PRGN Award

Ford’s Centenary

In 2017, Ford celebrated 100 years in Ireland. To mark the centenary of our longest-standing client, Cullen Communications orchestrated an eight-month corporate PR campaign designed to celebrate Ford’s unique connection to its ‘home’ city of Cork, and Ireland, and demonstrate the company’s place in a changing automotive world.

Cyber Resilience Exchange

BSI Cybersecurity and Information Resilience were seeking to create an informative and engaging event to elevate their brand awareness in Ireland and position them as leading cybersecurity experts. The creation of an event was aimed at bringing together leading international experts and innovators from the cybersecurity industry.

We are trusted by

“They go above and beyond for all their clients!”
These folks are the best. We worked with them on a great, high-profile project involving a lot of moving parts and they delivered with flying colors. Very reliable and professional. They are a joy to work with and you can’t go wrong with them on your side.
Mark Hazlin

Senior VP, Xenophon Strategies

Cullen Communications is a team of dedicated professionals that are also truly fun to spend time with. They have global reach in almost every market which gives their clients a competitive advantage. You can’t go wrong here.
Leeza Hoyt

The Hoyt Organization

Cullen Communications Insights & Resources

How to Construct a Stand-Out Cover Letter

There are many routes into the PR industry but making that first move into an agency can often come down to the quality of your cover letter. But for many young graduates and would-be PR professionals, the challenge is how to make that first move into an agency....

A Year in PR 2019

It’s been another eventful year, and that’s putting it mildly. As 2019 draws to a close, the world has never seemed more turbulent. The past 12 months have seen record heat and ‘high-impact’ weather including unprecedented storms, hurricanes, flooding, drought,...

Why SMEs Need the Power of PR

Ireland’s burgeoning economy and booming start-up culture means there are countless small businesses competing to build awareness. Here’s why PR is a great way for SMEs to get noticed. Most start-ups and SMEs include marketing as part of their business plan; usually a...