How to Construct a Stand-Out Cover Letter

How to Construct a Stand-Out Cover Letter

There are many routes into the PR industry but making that first move into an agency can often come down to the quality of your cover letter. But for many young graduates and would-be PR professionals, the challenge is how to make that first move into an agency....
A Year in PR 2019

A Year in PR 2019

It’s been another eventful year, and that’s putting it mildly. As 2019 draws to a close, the world has never seemed more turbulent. The past 12 months have seen record heat and ‘high-impact’ weather including unprecedented storms, hurricanes, flooding, drought,...
Why SMEs Need the Power of PR

Why SMEs Need the Power of PR

Ireland’s burgeoning economy and booming start-up culture means there are countless small businesses competing to build awareness. Here’s why PR is a great way for SMEs to get noticed. Most start-ups and SMEs include marketing as part of their business plan; usually a...
Why Lobbying is Good for Business

Why Lobbying is Good for Business

Business is a major part of society and is inevitably going to play a major role in shaping our political landscape. After all, politics for the people cannot work without politics for business. Just as politicians rely on companies to innovate and create employment,...
Why SEO Must Be Part of Your PR Strategy

Why SEO Must Be Part of Your PR Strategy

When Google set about changing its all-important search algorithms, it placed a higher than ever priority on the relevance of content and the quality of links. This, more than anything, is why SEO must be part of your PR strategy. Google’s algorithmic tweak brought...
7 Ways to Spring-clean Your Copy

7 Ways to Spring-clean Your Copy

So you’re not a full time copywriter – then again who is? These days we’re all in the publishing game to some extent, producing and packaging content for all sorts of audiences, channels and applications. Whatever piece of copywriting is on your to-do list, you should...