Maximising PR with Podcasts: A Must-Read Guide for Irish Brands

Maximising PR with Podcasts: A Must-Read Guide for Irish Brands

In the fast-evolving world of media, Irish brands face a constant challenge—how to cut through the noise and connect with an audience that’s busier and more distracted than ever. Enter podcasts: a fresh, intimate medium providing direct access to your target audience....
MaaS is More: How Car Brands are Getting Smart About Mobility

MaaS is More: How Car Brands are Getting Smart About Mobility

In the past 15 years or so, there has been a global revolution in how society plans for the mobility needs of an ever-growing population. Policy makers and mobility stakeholders recognised that without a serious rethink, many parts of the world would have to contend...
Inspiring Marketing Campaigns: Paris 2024 Olympic Advertising Magic

Inspiring Marketing Campaigns: Paris 2024 Olympic Advertising Magic

As the dust settles on the highs and lows of Euro 2024 (where we happened to correctly predict Spain as the champions!), the global sports advertising arena braces itself for another massive event – the 2024 Olympic Games in Paris. Against the backdrop of the City of...