In any crisis situation, it is understandable that organisations – when they can – are tempted to reach for a version of this sentence. It was our supplier, not us. That decision was out of our control. Ultimately, we did not make the call. What makes this line of...
Welcome to the month of August, when even the best laid plans can be halted in their tracks by the unwelcome ping of an automated out-of-office (OOO) email. “I am on annual leave with limited access to emails, for urgent inquiries please contact my colleagues – unless...
As attention turns to New York New Jersey Stadium for the 2026 FIFA World Cup final, another fiercely-fought competition has been unfolding away from the pitch: the battle between FIFA’s official sponsors and the brands its commercial rules are designed to hide. The...
For those in the know, right on the corner of Dublin’s South Great George’s Street and Dame Street is situated a Spar supermarket. This is no ordinary Spar, however… this is Ireland’s very own Gay Spar! Swathed in rainbow decorations, the shop – located just steps...
In 2022, the Collins English Dictionary declared its ‘word of the year’ to be permacrisis, defined as “an extended period of insecurity and instability”. Four years on, not only have we not emerged from the permacrisis, but it feels like things have got even worse....
On April Fool’s Day each year, brands can gleefully ditch their traditional marketing strategies and embrace humour, creativity and the unexpected. What began as a harmless annual prank has evolved into a global marketing opportunity. From fast food chains to film...
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