Euro 2024: The Sponsorship Business Behind the Game

Euro 2024: The Sponsorship Business Behind the Game

Next Sunday, millions of football fans will be glued to their TVs for the final of the UEFA European Championship 2024. However, the players won’t be all that catches the eye. Between the advertising hoardings, media rooms, players’ kits and even the ball itself (it’s...
Authenticity in Influencer Marketing: Why It Matters in 2024

Authenticity in Influencer Marketing: Why It Matters in 2024

In today’s digital landscape, authenticity remains an invaluable commodity. Ireland has witnessed a massive explosion in content creation in recent years, with online celebrities like The 2 Johnnies and Doireann Garrihy now genuine household names. Through their...