5 ways influencer marketing can benefit your brand

5 ways influencer marketing can benefit your brand

Call it the word-of-mouth effect. Influencer marketing, once seen as a passing fad, has surged to become an essential component of the comms toolkit. For Irish brands, working with influencers is a reliable, cost-effective and fun way of growing positive awareness and...
Why we’re proudly flying the flag for diversity

Why we’re proudly flying the flag for diversity

A spectacular rainbow unfurls around the globe for the month of June each year, celebrating the joy and positivity that derives from embracing difference, inclusion and equality. As a medium-sized agency with a large heart and lots of common sense, Cullen...
How to nail a TV interview: 6 tips from our media trainer

How to nail a TV interview: 6 tips from our media trainer

For Public Relations professionals and PR clients, conducting a TV interview is high risk, high reward stuff. Being interviewed for TV is a true test of your communications skills under pressure so it’s important you are as ready as you can be. Here are our top 6 tips...
Photo, audio & video in PR: how to up your content game in 2022

Photo, audio & video in PR: how to up your content game in 2022

Now is the time to consider your audio, visual, and video content strategy for the coming year, and which formats and channels are best for your brand. How can you bring your brand content to the next level? Is there any new way you can engage with your audience that...