Vodafone Rugby Campaign Shows Power of Connection

Vodafone Rugby Campaign Shows Power of Connection

The most powerful sports partnerships tap into our innate passion to create a lasting connection. It’s been a long time coming but this weekend finally sees the start of the 2023 Rugby World Cup – the only show in town! In another dimension, the tournament could have...
The Power of Short-Form Video Content for Brands

The Power of Short-Form Video Content for Brands

Short-form videos have become a dominant force in social media, particularly with the rise of platforms like TikTok and Instagram Reels. From global names like Ryanair and Duolingo to smaller independents, brands are recognising the potential of these bite-sized...
Cullen Communications now an official Google Partner agency

Cullen Communications now an official Google Partner agency

We are delighted to announce that Cullen Communications has become an accredited Google Partner Company, further strengthening our suite of digital marketing solutions to underpin our award-winning PR and communications services. Google Partner certification is...
Harnessing the Power of the PESO Model for Integrated Communications

Harnessing the Power of the PESO Model for Integrated Communications

The PESO model was first introduced to me in my PR lectures at college – it was drilled into us that this was the framework for any successful PR campaign. Of course, PESO stands for Paid, Earned, Shared, Owned, the four essential communications channels that make up...
Wink! How the Evolution of Emojis Changed the Way We Communicate

Wink! How the Evolution of Emojis Changed the Way We Communicate

‘Emoticons’ first popped on the scene in the early 1980s, as a shortcut for people to express their emotions. Fast forward a decade, when its successor, the ‘Emoji’, popped up in Japan and gained widespread popularity with the advent of smartphones and...