Authenticity in Influencer Marketing: Why It Matters in 2024

Authenticity in Influencer Marketing: Why It Matters in 2024

In today’s digital landscape, authenticity remains an invaluable commodity. Ireland has witnessed a massive explosion in content creation in recent years, with online celebrities like The 2 Johnnies and Doireann Garrihy now genuine household names. Through their...
How to Nail a TV Interview: 6 Expert Tips from Our Media Trainer

How to Nail a TV Interview: 6 Expert Tips from Our Media Trainer

For Public Relations professionals and PR clients, conducting a TV interview is high risk, high reward stuff. Being interviewed for TV is a true test of your communications skills under pressure so it’s important you are as ready as you can be. Here are our top 6 tips...