In a world of flux, we offer six tips to help PR pros steer clients and brands in the right direction through 2023 It says a lot about the state of things in 2022 that the Oxford word of last year was ‘goblin mode’, which refers to “behaviour that is self-indulgent,...
More Irish brands are building long-term relationships with talented content creators, giving them time to establish a meaningful connection with their audience through influencer marketing. If you ever wanted to measure just how fast Ireland’s influencer marketing...
Cullen Communications wins high-profile awards for projects in B2B, Sustainability and Consumer categories at PRGN Best Practice Awards 2022 in Singapore We’re delighted to announce that Cullen Communications was among the winners in this year’s PRGN (Public Relations...
These are uncertain times on planet Earth. This year alone, our natural environment has taken an unprecedented battering as climate chaos and war in Ukraine threaten all the things that humans need to survive: food, water, soil, air, security. In our last blog, I...
Call it the word-of-mouth effect. Influencer marketing, once seen as a passing fad, has surged to become an essential component of the comms toolkit. For Irish brands, working with influencers is a reliable, cost-effective and fun way of growing positive awareness and...
Social networking app BeReal has skyrocketed in popularity among Gen Z-ers, but should we be moving towards a more off-the-cuff approach to communication? Authenticity is a crucial trait in order for brands and organisations to effectively communicate and resonate...
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