Sports sponsorship is a mutually beneficial partnership for all parties. But why do the biggest brands choose football to advertise?

Cullen Communications has been named PRCA Agency of the Year for 2024 at this year’s annual PRCA Awards for Excellence.

Taylor Swift’s Eras Tour is set to boost the economy of every city it visits, with cities all over the world leveraging PR and marketing strategies to celebrate its arrival.

Brands can ensure their communications strategies connect with the Pride values of inclusivity, respect, and acceptance.

Influencers’ authenticity significantly impacts the trust their followers have in their recommendations. But how do we find such creators?

Going through a TV interview is the ultimate test of your communications skills under pressure. Here are our 6 tips for facing the camera.

Striking a balance between continuity and innovation, auto brands must stand out in this world with a PR partner that understands the market.

How do you tell your brand story to reach a female audience in a better way? Here are 5 PR & Marketing tips that you can use for your own clients or company.

Having achieved B Corp status last October, our journey is still beginning – but we’re already improving our impact.

It’s not just CEOs who need to hone their skills as media performers. In today’s world, media skills training is for any employee of an organisation.

In a world where social media platforms are dominated by advertisements, is there still room for businesses to grow organically?

From showing the authentic face of your brand to leveraging social channels for thought leadership, here are our top 5 PR trends for 2024.