Insights & Resources

For Public Relations professionals and PR clients, conducting a TV interview is high risk, high reward stuff. Being interviewed for TV is a true test of your communications skills under pressure so it’s important you are as ready as you can...

An ability to think strategically. A good understanding of the media. An appetite for continuous learning. Some skills you can learn, others you’re born with. Not just how to make it but what to expect once you’re there: the juggling, the network building, the...

We’ve worked for many years with National Newspapers of Ireland (NNI), the trade body for Ireland’s newspaper industry – agency founder Frank Cullen actually helped to spearhead the establishment of NNI in 1985 and we have maintained close ties ever since....

Having a good head for figures demonstrates problem-solving ability and other skills that are valuable in PR. I am always amazed when people claim that they are “hopeless at maths”. It’s a confession you hear all the time: totting up the bill in a restaurant;...

A lot of people want to get into Public Relations these days. More journalists are making the crossover, more graduates are entering the industry, more students are selecting PR as their course of choice. We work in one of Ireland’s boom sectors. With a 30+...

Blogging is without doubt one of the most powerful and important communications tools in today’s brand-driven world. In almost every job, no matter what sector, employees are routinely expected to produce blog content that educates existing clients and contacts, while...

Today marks the winter solstice, the day of least daylight in the calendar year. From tomorrow, the evenings will start getting longer – imperceptibly at first, but gradually, we will emerge from winter and into the spring of a new year. Today is also our last...

Having emerged from the economic doldrums, Ireland today finds itself with one of the fastest-moving recruitment markets in all of Europe. For anyone considering a career change, this is great news. Why would you consider a change of career in the first...

That's a question we hear a lot! We hear it most often at events where we’re networking with people who don’t have a PR strategy and who are curious about what a PR agency can do for them. Pushed to give a short answer, we’d usually say something like:...