AI tools like ChatGPT are changing the face of PR. What are the benefits and concerns of growing AI adoption in the PR sector.
Tone of voice matters in everything, from an influencer post to a Zoom call to the blog you’re reading now – here are 10 handy tips for PR professionals.
Influencer marketing is big business, but clever brands need to find the right fit in order to reap the benefits of this growing market.
For Irish SMEs trying to get their name into the marketplace on a limited budget, PR offers the best possible bang for your buck.
In a world of flux, we offer six tips to help PR professionals steer clients and brands in the right direction through 2023.
More Irish brands are building long-term relationships with talented influencers, giving them time to establish a meaningful connection with their audience.
Cullen Communications wins high-profile awards for projects in B2B, Sustainability and Consumer categories at PRGN Best Practice Awards 2022
By monitoring and reporting on their sustainability performance, brands have an opportunity to demonstrate their worth to stakeholders.
No matter what audience your brand is targeting, influencer marketing has become an indispensable tool that delivers positive awareness and business uplift.
Social networking app BeReal has skyrocketed in popularity among Gen Z-ers, but should we be moving towards a more off-the-cuff approach to communication?
Earth Overshoot Day is another reminder of the need for business to think and act more sustainably, with B Corp certification an important step on the road to creating positive change.
Going through a TV interview is the ultimate test of your communications skills under pressure. Here are our 6 tips for facing the camera.