Insights & Resources

How to Construct a Stand-Out Cover Letter

There are many routes into the PR industry but making that first move into an agency can often come down to the quality of your cover letter. But for many young graduates and would-be PR professionals, the challenge is how to make that first move into an agency....

A Year in PR 2019

It’s been another eventful year, and that’s putting it mildly. As 2019 draws to a close, the world has never seemed more turbulent. The past 12 months have seen record heat and ‘high-impact’ weather including unprecedented storms, hurricanes, flooding, drought,...

Why SMEs Need the Power of PR

Ireland’s burgeoning economy and booming start-up culture means there are countless small businesses competing to build awareness. Here’s why PR is a great way for SMEs to get noticed. Most start-ups and SMEs include marketing as part of their business plan; usually a...
6 PR tips for doing a TV interview

6 PR tips for doing a TV interview

For Public Relations professionals and PR clients, conducting a TV interview is high risk, high reward stuff. Being interviewed for TV is a true test of your communications skills under pressure so it’s important you are as ready as you can...

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Want to Break into PR? Work on Your Writing Skills

Want to Break into PR? Work on Your Writing Skills

An ability to think strategically. A good understanding of the media. An appetite for continuous learning. Some skills you can learn, others you’re born with. Not just how to make it but what to expect once you’re there: the juggling, the network building, the...

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5 Rules of Rebranding

5 Rules of Rebranding

We’ve worked for many years with National Newspapers of Ireland (NNI), the trade body for Ireland’s newspaper industry – agency founder Frank Cullen actually helped to spearhead the establishment of NNI in 1985 and we have maintained close ties ever since....

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Why mathematical skills can add up to a career in PR

Why mathematical skills can add up to a career in PR

Having a good head for figures demonstrates problem-solving ability and other skills that are valuable in PR. I am always amazed when people claim that they are “hopeless at maths”. It’s a confession you hear all the time: totting up the bill in a restaurant;...

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5 Characteristics of Successful PR Professionals

5 Characteristics of Successful PR Professionals

A lot of people want to get into Public Relations these days. More journalists are making the crossover, more graduates are entering the industry, more students are selecting PR as their course of choice. We work in one of Ireland’s boom sectors. With a 30+...

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6 Tips for Better Blogging

6 Tips for Better Blogging

Blogging is without doubt one of the most powerful and important communications tools in today’s brand-driven world. In almost every job, no matter what sector, employees are routinely expected to produce blog content that educates existing clients and contacts, while...

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2017 Highlights in Public Relations

2017 Highlights in Public Relations

Today marks the winter solstice, the day of least daylight in the calendar year. From tomorrow, the evenings will start getting longer – imperceptibly at first, but gradually, we will emerge from winter and into the spring of a new year. Today is also our last...

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Considering a career change? Consider PR

Considering a career change? Consider PR

Having emerged from the economic doldrums, Ireland today finds itself with one of the fastest-moving recruitment markets in all of Europe. For anyone considering a career change, this is great news. Why would you consider a change of career in the first...

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Why do I need a PR agency?

Why do I need a PR agency?

That's a question we hear a lot! We hear it most often at events where we’re networking with people who don’t have a PR strategy and who are curious about what a PR agency can do for them. Pushed to give a short answer, we’d usually say something like:...

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