Insights & Resources

For our tiny island nation, St. Patrick’s Day has become one of the most successful global PR campaigns the world has ever seen.

Your cover letter can make a difference. Many companies still receive applications directly, so how do you write a letter that catches the eye?

Swing-gate, Prince Andrew, Irish Rugby, Gay Byrne and other news dominated our stories this year. As 2019 draws to a close, let’s review our Year in PR!

For Irish SMEs trying to get their name into the marketplace on a limited budget, PR offers the best possible bang for your buck.

When most people think of lobbying, they think of shady deals behind closed door. Rarely do they consider the benefits or the necessity of lobbying.

In a world where everyone is searching, all the time, it’s vital that you know the the basic of SEO writing. Here is why you have to know it too.

In the spirit of the good old spring-cleaning, here are our seven top tips to make sure your copy is crafted to perfection.

Tone of voice is set by the words we use on the people who read or hear them. Naturally, we want that impression to be good. It’s all about words.

Anyone writing for a living these days needs to know the basics of search engine optimisation. To help you get going, here we outline our 7 quick SEO tips.