Insights & Resources
Proactive crisis communication in the time of Coronavirus
In this time of confusion and anxiety, communication has a vital role to play. Here is how PR professionals can keep stakeholders informed.
How St. Patrick’s day became a global PR phenomenon
For our tiny island nation, St. Patrick’s Day has become one of the most successful global PR campaigns the world has ever seen.
How to construct a stand-out cover letter
Your cover letter can make a difference. Many companies still receive applications directly, so how do you write a letter that catches the eye?
A year in PR 2019
Swing-gate, Prince Andrew, Irish Rugby, Gay Byrne and other news dominated our stories this year. As 2019 draws to a close, let’s review our Year in PR!
Why SMEs need the power of PR
For Irish SMEs trying to get their name into the marketplace on a limited budget, PR offers the best possible bang for your buck.
Why lobbying is good for business
When most people think of lobbying, they think of shady deals behind closed door. Rarely do they consider the benefits or the necessity of lobbying.
Why SEO must be part of your PR strategy
In a world where everyone is searching, all the time, it’s vital that you know the the basic of SEO writing. Here is why you have to know it too.
7 ways to spring-clean your copy
In the spirit of the good old spring-cleaning, here are our seven top tips to make sure your copy is crafted to perfection.
10 tips to improve your tone of voice
Tone of voice is set by the words we use on the people who read or hear them. Naturally, we want that impression to be good. It’s all about words.