Helping APM expand its reach into Ireland
The Association for Project Management (APM) enlisted Cullen Communications to support the launch of its new Ireland Regional Network. With the event taking place on March 6, 2025, at Dublin’s Alex Hotel, our remit spanned both public affairs and media relations. The campaign had a relatively short runway, launching into action just weeks before the event following post-election delays in confirming a date.
On the public affairs front, our team coordinated outreach to multiple government departments, tailoring invite communications for key Ministers. Despite several declines, we maintained high engagement levels with officials, ultimately securing support from influential stakeholders.
In parallel, our PR efforts included drafting and pitching a detailed press release, securing photography, and producing an event video with interviews from senior APM leaders. We also advised on earned media strategies, targeting top-tier Irish business, construction, and tech media outlets. Notably, we secured an in-depth feature interview for the APM Ireland Network Lead in the Sunday Independent.
The campaign helped position APM as a key voice on project governance in Ireland, while generating lasting media impact across several sectors.
Media Relations
Drafted and issued press materials, pitched interviews and secured national and sectoral coverage pre- and post-event.
Public Affairs
Managed tailored outreach to multiple ministerial offices, securing timely responses and facilitating political engagement for the launch.
Event Management
Provided event-day support including photography coordination, video production and stakeholder management at the launch venue.
Content Creation
Produced a branded video asset summarising the launch, featuring interviews with key APM leadership for post-event promotion.
Results
Feature interview secured in the Sunday Independent. Coverage in Irish Times, Irish Daily Star, Business Plus, and key trade media
3-week sustained media outreach generating multi-sector visibility
Post-event video created for use on APM’s digital platforms
