As most of us browsers know, a business’s social media page is often the first thing that potential customers seek out. In the age of TikTok, we’ve seen relatively small companies grow exponentially just by having a strong social media presence. Getting your ‘socials’...
Any time you introduce yourself as working in PR, people’s eyebrows shoot skyward as they ask “Ah, is it true that…?” before bringing up the ‘dark arts’ or whether bad publicity is actually good publicity. (It’s not.) Let’s break down the eight most common myths and...
In today’s digital world, connecting with people in a real and authentic way has never been more important. Gone are the days when slick ads and celebrity endorsements could do all the heavy lifting. Now, it’s about user-generated content (UGC), micro-creators, and...
In the space of just 18 months, artificial intelligence has gone from an exciting buzzword to a genuine force that is now actively shaping industries. PR is one such industry. For agencies like Cullen Communications, AI is no longer a distant concept but is actively...
At this time of year, there is understandably a lot of talk about endings. We are all in closing-out mode; wrapping things up for Christmas; already reflecting on the year gone by. The finishing line is in sight! For Cullen Communications, it’s been a year to savour....
It’s been hard to avoid. On Friday, Ireland goes to the polls after a long-anticipated but relatively short-lived General Election campaign that has dominated our screens, radios and social channels. Unsurprisingly, the latest election campaigns have been polished to...
Founded in 1985, we are a leading full-service PR and marketing agency based in Dublin with a portfolio of blue-chip national and international clients.
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