The moment Maria Vehera sank her teeth into a chocolate bar in her car and heard the crispy crunch of pistachio, the internet sat up and paid attention. In barely 30 seconds, a small Dubai-based chocolatier became a global phenomenon. Vehera’s (unsponsored) video...
For PR and communications practitioners, one of the core functions of the job is to update an ever-widening portfolio of channels with relevant, engaging content – and then monitor the impact of that content on its intended target audience. Although the creative...
It is surprisingly common for international brands, especially those based in the UK, to mistakenly treat Ireland as an extension of the UK market. This assumption can often lead to tone-deaf campaigns, missed cultural cues and, ultimately, alienated audiences. As an...
Cullen Communications has announced that Matthew Walsh has been promoted to the position of Client Manager where he will take responsibility for a portfolio of accounts including, Daikin, CEWE, Craghoppers, Dare 2b and others. A young graduate with a MSc in Public...
As most of us browsers know, a business’s social media page is often the first thing that potential customers seek out. In the age of TikTok, we’ve seen relatively small companies grow exponentially just by having a strong social media presence. Getting your ‘socials’...
Any time you introduce yourself as working in PR, people’s eyebrows shoot skyward as they ask “Ah, is it true that…?” before bringing up the ‘dark arts’ or whether bad publicity is actually good publicity. (It’s not.) Let’s break down the eight most common myths and...
Founded in 1985, we are a leading full-service PR and marketing agency based in Dublin with a portfolio of blue-chip national and international clients.
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