On April Fool’s Day each year, brands can gleefully ditch their traditional marketing strategies and embrace humour, creativity and the unexpected. What began as a harmless annual prank has evolved into a global marketing opportunity. From fast food chains to film...
Since its launch in 2006, Twitter (now known as X) quickly became a key platform in the media landscape both in Ireland and worldwide. At its peak in 2022, the platform reached more than 360 million monthly active users and played a central role in the reporting and...
Now that we’re into a new calendar year, our social media content strategies for 2026 are beginning to take shape. Generating fresh ideas is not always easy but luckily there’s a ready supply of dates, milestones and national/international days that can bolster your...
It’s that time of year when we take out the crystal ball and anticipate how the PR industry is likely to evolve in the coming 12 months – from productivity to purpose, here are our top 5 trends to watch out for in 2026. Relevant Insights Looking Ahead to 2025: Our PR...
In the early days of AI, the theory was that the new technology would take over many of the mundane, repetitive tasks in PR, freeing up more of our time to focus on higher value activity for which clients are willing to pay a premium. This is pretty much what has...
As brands vie for visibility, agencies should remember that AI platforms like ChatGPT, Gemini and Copilot are not just generative chatbots – they are search engines too. That’s Generative Engine Optimisation (GEO) in a nutshell. In the world of PR and marketing,...
Founded in 1985, we are a leading full-service PR and marketing agency based in Dublin with a portfolio of blue-chip national and international clients.
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