As brands vie for visibility, agencies should remember that AI platforms like ChatGPT, Gemini and Copilot are not just generative chatbots – they are search engines too. That’s Generative Engine Optimisation (GEO) in a nutshell. In the world of PR and marketing,...
Road Safety Week is an annual initiative organised by the Road Safety Authority (RSA) in Ireland. It takes place every October and this year’s 2025 Road Safety Week kicks off on Monday, October 6. The week is packed with initiatives aimed at reducing road deaths and...
How people connect with brands, and how brands can stand out, is beginning to shift. For the last decade, influencer marketing has been the go-to for brands across almost every sector as they look to reach new audiences and raise brand awareness. So much so that this...
Public relations has always been about telling stories that people want to read, share and remember. While words do much of the heavy lifting, it’s often the accompanying image that proves most memorable. From press releases and sponsorship announcements to digital...
The time has come and festival season is well and truly here. Supermarkets are stacked with pop-up tents, playlists are being curated and across the country, sheep are being evicted and fields transformed into pocket-sized villages. On the tip of everyone’s tongue:...
The moment Maria Vehera sank her teeth into a chocolate bar in her car and heard the crispy crunch of pistachio, the internet sat up and paid attention. In barely 30 seconds, a small Dubai-based chocolatier became a global phenomenon. Vehera’s (unsponsored) video...
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