It is surprisingly common for international brands, especially those based in the UK, to mistakenly treat Ireland as an extension of the UK market. This assumption can often lead to tone-deaf campaigns, missed cultural cues and, ultimately, alienated audiences. As an...
Cullen Communications has announced that Matthew Walsh has been promoted to the position of Client Manager where he will take responsibility for a portfolio of accounts including, Daikin, CEWE, Craghoppers, Dare 2b and others. A young graduate with a MSc in Public...
As most of us browsers know, a business’s social media page is often the first thing that potential customers seek out. In the age of TikTok, we’ve seen relatively small companies grow exponentially just by having a strong social media presence. Getting your ‘socials’...
Any time you introduce yourself as working in PR, people’s eyebrows shoot skyward as they ask “Ah, is it true that…?” before bringing up the ‘dark arts’ or whether bad publicity is actually good publicity. (It’s not.) Let’s break down the eight most common myths and...
In today’s digital world, connecting with people in a real and authentic way has never been more important. Gone are the days when slick ads and celebrity endorsements could do all the heavy lifting. Now, it’s about user-generated content (UGC), micro-creators, and...
In the space of just 18 months, artificial intelligence has gone from an exciting buzzword to a genuine force that is now actively shaping industries. PR is one such industry. For agencies like Cullen Communications, AI is no longer a distant concept but is actively...
Founded in 1985, we are a leading full-service PR and marketing agency based in Dublin with a portfolio of blue-chip national and international clients.
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