6 Tips for Arranging a Successful PR Launch Event in Ireland

6 Tips for Arranging a Successful PR Launch Event in Ireland

It is surprisingly common for international brands, especially those based in the UK, to mistakenly treat Ireland as an extension of the UK market. This assumption can often lead to tone-deaf campaigns, missed cultural cues and, ultimately, alienated audiences. As an...
Matthew Walsh promoted to Client Manager at Cullen Communications

Matthew Walsh promoted to Client Manager at Cullen Communications

Cullen Communications has announced that Matthew Walsh has been promoted to the position of Client Manager where he will take responsibility for a portfolio of accounts including, Daikin, CEWE, Craghoppers, Dare 2b and others. A young graduate with a MSc in Public...
How to Build the Ultimate Social Media Strategy

How to Build the Ultimate Social Media Strategy

As most of us browsers know, a business’s social media page is often the first thing that potential customers seek out. In the age of TikTok, we’ve seen relatively small companies grow exponentially just by having a strong social media presence. Getting your ‘socials’...
8 Common Myths and Misconceptions About PR

8 Common Myths and Misconceptions About PR

Any time you introduce yourself as working in PR, people’s eyebrows shoot skyward as they ask “Ah, is it true that…?” before bringing up the ‘dark arts’ or whether bad publicity is actually good publicity. (It’s not.) Let’s break down the eight most common myths and...
Why PR Agencies Must Adopt AI to Stay Competitive

Why PR Agencies Must Adopt AI to Stay Competitive

In the space of just 18 months, artificial intelligence has gone from an exciting buzzword to a genuine force that is now actively shaping industries. PR is one such industry. For agencies like Cullen Communications, AI is no longer a distant concept but is actively...