Helping APM expand its reach into Ireland
The UK-based Association for Project Management (APM) enlisted Cullen Communications to support the launch of its new Ireland Regional Network. Expansion of the APM to Ireland was a significant event as the project management sector here has seen remarkable growth over the last few years, in tandem with the current economic growth and the broad range of public and private infrastructure projects undertaken right across the country.
With the event taking place on March 6, 2025, at Dublin’s Alex Hotel, our remit spanned both event management and media relations. The campaign had a relatively short runway, launching into action just weeks ahead of the launch event date. We wasted no time in engaging with all of the key media outlets and in providing a comprehensive round up of recent media stories in relation the sector in Ireland.
Our PR efforts included drafting and pitching a detailed press release, securing photography, and producing an event video with interviews from senior APM leaders. We also advised on earned media strategies, targeting top-tier Irish business, construction, and tech media outlets. Notably, we secured an in-depth feature interview for the APM Ireland Network Lead in the Sunday Independent.
The campaign helped position APM as a key voice on project governance in Ireland, while generating lasting media impact across several sectors.
Media Relations
Drafted and issued press materials, pitched interviews and secured national and sectoral coverage pre- and post-event.
Event Management
Provided event-day support including photography coordination, video production and stakeholder management at the launch venue.
Content Creation
Produced a branded video asset summarising the launch, featuring interviews with key APM leadership for post-event promotion.
Results
Feature interview secured in the Sunday Independent. In addition, coverage in the Irish Daily Star, Business Plus, leading logistics sector title, Export & Freight and other key trade media
3-week sustained media outreach generating multi-sector visibility
Post-event video created for use on APM’s digital platforms
