Vision Zero Ireland: Zero Accidents, Zero Injuries, Zero Fatalities
The contribution of premium tyres and proper tyre care to road safety is a significant part of our work with Continental Tyres. We continuously strive to identify media opportunities where we can highlight the company’s expertise and practical solutions that are helping to improve road safety for all road users.
An example of our proactive media relations work is a three-day ‘Vision Zero’ live event that we organised at Mondello Racing Circuit, using a fleet of 24 vehicles to provide hands-on driving demonstrations that showcased the latest developments in safety technologies.
As many of the systems on show are developed by Continental Automotive Group, this positioned the company as a high-level safety expert. The title ‘Vision Zero’ comes from Continental’s vision of a future “with zero injuries and zero deaths” from road traffic accidents, a reference we have promoted heavily, and which has become associated with Continental’s expertise in this area.
Media Relations
Originating of official opening press release targeting business, regional and logistics media. Developing media Q&A, spokesperson bios and identifying angles for media pitches. Securing media interviews with national and trade publications. Organising media drop to select outlets to mark opening celebrations.
Content Creation
Producing video and photo content for use on the brands owned and shared channels. Copywriting creation for website blog posts showcasing the legends of Lyreco Ireland; their team; profiling new facility features; Irish market customer case studies and CSR partnership. Developing social media content calendar for week of event with live posting including posts for sales team to use on LinkedIn.
Event Management
Planning and managing official opening covering timeline, ceremony format, tours of new facility, speech notes, photography and video briefs, guest invites and information, supplier liaison (catering; AV; props) and branding. Supporting Lyreco internal team for their team celebrations.
Results
Vision Zero events were attended by 200+ drivers including media, road safety stakeholders, fleet managers, company executives and ordinary members of the public
