10 Tips to Enhance Your Brand’s Tone of Voice and Connect with Your Audience
As human beings, we are extremely sensitive to tone of voice. In conversation, we can pick up on the tiniest ‘clues’ to interpret what someone is really saying, simply by the way they say it. The same is true for communications and PR professionals, who set a certain...
The Art of Influencer Selection: How to Find the Best Match for Your Brand
Influencer marketing is big business, but clever brands need to find the right fit in order to reap the benefits of this growing market The role of social media in our everyday lives has reached a point where many important purchasing decisions and lifestyle choices...
PR for SMEs: The Unseen Benefit for Start-Ups and Medium-Sized Businesses
Ireland’s burgeoning economy and booming start-up culture means there are countless small businesses competing to build awareness. Here’s why PR is a great way for small and medium enterprises (SMEs) to get noticed. Most start-ups and SMEs include...
PR Forecast 2023: 6 Key Trends Shaping the Future of Public Relations
In a world of flux, we offer six tips to help PR pros steer clients and brands in the right direction through 2023 It says a lot about the state of things in 2022 that the Oxford word of last year was ‘goblin mode’, which refers to “behaviour that is self-indulgent,...
