Cullen Communications Appoints New Associate Directors

by | 16 May 2023 | Insights

Dawn Burke, Aoife McDonald named as Associate Directors as Ballsbridge-based PR agency expands team, client portfolio and service offering.

Cullen Communications, one of Ireland’s leading independent PR agencies, has appointed Dawn Burke and Aoife McDonald as Associate Directors.

Dawn Burke has been with Cullen Communications since 2004. A vastly experienced communications professional, she specialises in B2B and B2C brand communications and works across a range of clients including mobility, technology, lifestyle and environment. As Associate Director, Dawn will take responsibility for growing the agency’s service offering for clients while continuing to lead her current portfolio of accounts.

Aoife joined Cullen Communications in 2014 and specialises in brand strategy, brand management, sports sponsorship and sustainability. With over 15 years working in the communications industry, she has managed a large portfolio of high-profile partnerships and communications campaigns on behalf of some of Ireland’s most recognisable FMCG, telecoms and technology brands. As Associate Director, Aoife will spearhead the agency’s innovation and business growth activity whilst leading a portfolio of client accounts.

Pictured (l to r): Dawn Burke, Associate Director; Aoife McDonald, Associate Director; and Owen Cullen, Managing Director at Cullen Communications
Pictured (l to r): Dawn Burke, Associate Director; Aoife McDonald, Associate Director; and Owen Cullen, Managing Director at Cullen Communications

“Aoife and Dawn are both extremely accomplished PR professionals, and their understanding of the evolving Irish and global communications landscape is of strategic benefit to the agency as we continue to expand our team and service our clients to the highest standard,” said Owen Cullen, Managing Director of Cullen Communications. “Our services, in particular our digital solutions, creative and sustainability expertise, has soared in the last two years with new client wins. We’ve also identified gaps of growth in providing clients with integrated solutions across all earned, shared, owned and paid media platforms. Our agency has an ambitious growth plan, and our new Associate Directors not only strengthens our senior team, but it also allows us to be continuously adaptable in the marketplace as we move forward.”

Founded in 1985, Cullen Communications offers a full spectrum of PR and marketing services to clients across digital, creative, influencer, social and much more. The agency is Ireland’s sole member of Public Relations Global Network (PRGN), the invitation-only alliance of the world’s leading independent PR agencies.

Access to higher-resolution images of the appointment available below:


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