By 31 July 2023, it was no longer possible to ignore the fact that Twitter wasn’t Twitter any more. That was the date when owner Elon Musk officially renamed the popular social media platform and started replacing the bird logo with a version of the letter X. Like a...
The most powerful sports partnerships tap into our innate passion to create a lasting connection. It’s been a long time coming but this weekend finally sees the start of the 2023 Rugby World Cup – the only show in town! In another dimension, the tournament could have...
Short-form videos have become a dominant force in social media, particularly with the rise of platforms like TikTok and Instagram Reels. From global names like Ryanair and Duolingo to smaller independents, brands are recognising the potential of these bite-sized...
We are delighted to announce that Cullen Communications has become an accredited Google Partner Company, further strengthening our suite of digital marketing solutions to underpin our award-winning PR and communications services. Google Partner certification is...
The PESO model was first introduced to me in my PR lectures at college – it was drilled into us that this was the framework for any successful PR campaign. Of course, PESO stands for Paid, Earned, Shared, Owned, the four essential communications channels that make up...
‘Emoticons’ first popped on the scene in the early 1980s, as a shortcut for people to express their emotions. Fast forward a decade, when its successor, the ‘Emoji’, popped up in Japan and gained widespread popularity with the advent of smartphones and...
Founded in 1985, we are a leading full-service PR and marketing agency based in Dublin with a portfolio of blue-chip national and international clients.
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