


5 Tips for Spotting Media Opportunities to Build Your Brand
Your brand is on the up, now how do you tell your story to reach a wider audience? A great way of generating awareness as part of your brand communications is through media engagement. Media outlets and the talented journalists who write for them can tell your brand...
The AI Genie Is Out of the Bottle – But Humans Must Stay in the Driving Seat
You mightn’t think it, but artificial intelligence has been around in one form or another for decades. Relevant Insights ChatGPT and AI in PR: Catalyst for Industry Transformation or Cause for Concern? PR Forecast 2023: 6 Key Trends Shaping the Future of Public...
Users wait and see as Musk announces payment plan for X / Twitter
By 31 July 2023, it was no longer possible to ignore the fact that Twitter wasn’t Twitter any more. That was the date when owner Elon Musk officially renamed the popular social media platform and started replacing the bird logo with a version of the letter X. Like a...
Vodafone Rugby Campaign Shows Power of Connection
The most powerful sports partnerships tap into our innate passion to create a lasting connection. It’s been a long time coming but this weekend finally sees the start of the 2023 Rugby World Cup – the only show in town! In another dimension, the tournament could have...