The PESO model was first introduced to me in my PR lectures at college – it was drilled into us that this was the framework for any successful PR campaign. Of course, PESO stands for Paid, Earned, Shared, Owned, the four essential communications channels that make up...
‘Emoticons’ first popped on the scene in the early 1980s, as a shortcut for people to express their emotions. Fast forward a decade, when its successor, the ‘Emoji’, popped up in Japan and gained widespread popularity with the advent of smartphones and...
Cullen Communications, one of Ireland’s leading independent PR agencies, has appointed Dawn Burke and Aoife McDonald as Associate Directors. Dawn Burke has been with Cullen Communications since 2004. A vastly experienced communications professional, she specialises in...
We are deep into the age of generative AI. Already! The technology is moving so fast that even the likes of self-driving cars and digital assistants – mind boggling innovations when they first appeared – don’t have anything like the same the wow factor as before. As...
As human beings, we are extremely sensitive to tone of voice. In conversation, we can pick up on the tiniest ‘clues’ to interpret what someone is really saying, simply by the way they say it. The same is true for communications and PR professionals, who set a certain...
Influencer marketing is big business, but clever brands need to find the right fit in order to reap the benefits of this growing market The role of social media in our everyday lives has reached a point where many important purchasing decisions and lifestyle choices...
Founded in 1985, we are a leading full-service PR and marketing agency based in Dublin with a portfolio of blue-chip national and international clients.
We use cookies to improve your experience. Please indicate if you would like to opt-out in the settings. Privacy Policy Cookie settingsACCEPT
Privacy & Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
