‘Emoticons’ first popped on the scene in the early 1980s, as a shortcut for people to express their emotions. Fast forward a decade, when its successor, the ‘Emoji’, popped up in Japan and gained widespread popularity with the advent of smartphones and...
Cullen Communications, one of Ireland’s leading independent PR agencies, has appointed Dawn Burke and Aoife McDonald as Associate Directors. Dawn Burke has been with Cullen Communications since 2004. A vastly experienced communications professional, she specialises in...
We are deep into the age of generative AI. Already! The technology is moving so fast that even the likes of self-driving cars and digital assistants – mind boggling innovations when they first appeared – don’t have anything like the same the wow factor as before. As...
As human beings, we are extremely sensitive to tone of voice. In conversation, we can pick up on the tiniest ‘clues’ to interpret what someone is really saying, simply by the way they say it. The same is true for communications and PR professionals, who set a certain...
Influencer marketing is big business, but clever brands need to find the right fit in order to reap the benefits of this growing market The role of social media in our everyday lives has reached a point where many important purchasing decisions and lifestyle choices...
Ireland’s burgeoning economy and booming start-up culture means there are countless small businesses competing to build awareness. Here’s why PR is a great way for small and medium enterprises (SMEs) to get noticed. Most start-ups and SMEs include...
Founded in 1985, we are a leading full-service PR and marketing agency based in Dublin with a portfolio of blue-chip national and international clients.
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