The AI Genie Is Out of the Bottle – But Humans Must Stay in the Driving Seat
You mightn’t think it, but artificial intelligence has been around in one form or another for decades. Relevant Insights ChatGPT and AI in PR: Catalyst for Industry Transformation or Cause for Concern? PR Forecast 2023: 6 Key Trends Shaping the Future of Public...
Users wait and see as Musk announces payment plan for X / Twitter
By 31 July 2023, it was no longer possible to ignore the fact that Twitter wasn’t Twitter any more. That was the date when owner Elon Musk officially renamed the popular social media platform and started replacing the bird logo with a version of the letter X. Like a...
Vodafone Rugby Campaign Shows Power of Connection
The most powerful sports partnerships tap into our innate passion to create a lasting connection. It’s been a long time coming but this weekend finally sees the start of the 2023 Rugby World Cup – the only show in town! In another dimension, the tournament could have...
The Power of Short-Form Video Content for Brands
Short-form videos have become a dominant force in social media, particularly with the rise of platforms like TikTok and Instagram Reels. From global names like Ryanair and Duolingo to smaller independents, brands are recognising the potential of these bite-sized...
