Call it the word-of-mouth effect. Influencer marketing, once seen as a passing fad, has surged to become an essential component of the comms toolkit. For Irish brands, working with influencers is a reliable, cost-effective and fun way of growing positive awareness and...
Social networking app BeReal has skyrocketed in popularity among Gen Z-ers, but should we be moving towards a more off-the-cuff approach to communication? Authenticity is a crucial trait in order for brands and organisations to effectively communicate and resonate...
With Earth Overshoot Day providing another reminder of the accelerating climate emergency, every business large and small must embrace sustainability and help avert the crisis, writes Owen Cullen Another unwanted milestone ticked off. On Monday 18 July, Ireland...
A spectacular rainbow unfurls around the globe for the month of June each year, celebrating the joy and positivity that derives from embracing difference, inclusion and equality. As a medium-sized agency with a large heart and lots of common sense, Cullen...
Now is the time to consider your audio, visual, and video content strategy for the coming year, and which formats and channels are best for your brand. How can you bring your brand content to the next level? Is there any new way you can engage with your audience that...
Whether you’re a BBC correspondent getting ambushed by your toddler daughter or a parish council clerk with apparently “no authority”, everyone has experienced some degree of video conferencing calamity these past two years. Trying to participate and be active in...
Founded in 1985, we are a leading full-service PR and marketing agency based in Dublin with a portfolio of blue-chip national and international clients.
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