Euro 2024: The Sponsorship Business Behind the Game
Sports sponsorship is a mutually beneficial partnership for all parties. But why do the biggest brands choose football to advertise?
Brands Can Take Pride in Contributing to Growth of LGBT+ Support in Ireland
Brands can ensure their communications strategies connect with the Pride values of inclusivity, respect, and acceptance.
Driving Through Disruption: The Role of PR in Automotive Transformation
Striking a balance between continuity and innovation, auto brands must stand out in this world with a PR partner that understands the market.
“Do You Mind If I Ask?” Why Media Skills Training Is No Longer Just for CEOs
It’s not just CEOs who need to hone their skills as media performers. In today’s world, media skills training is for any employee of an organisation.
Cullen Communications Named PR Agency of the Year at 2024 PRCA Awards for Excellence
Cullen Communications has been named PRCA Agency of the Year for 2024 at this year’s annual PRCA Awards for Excellence.
Authenticity in Influencer Marketing: Why It Matters in 2024
Influencers’ authenticity significantly impacts the trust their followers have in their recommendations. But how do we find such creators?
The Ongoing Quest for Better Communications: Beyond Gender Stereotype
How do you tell your brand story to reach a female audience in a better way? Here are 5 PR & Marketing tips that you can use for your own clients or company.
Organic Social v Paid Boosts: How to Maximise Your Social Media Marketing in 2024
In a world where social media platforms are dominated by advertisements, is there still room for businesses to grow organically?
Taylor Swift in Dublin: Why the ‘Eras’ Tour is a PR & Marketing Masterclass
Taylor Swift’s Eras Tour is set to boost the economy of every city it visits, with cities all over the world leveraging PR and marketing strategies to celebrate its arrival.
How to Nail a TV Interview: 6 Expert Tips from Our Media Trainer
Going through a TV interview is the ultimate test of your communications skills under pressure. Here are our 6 tips for facing the camera.
March is B Corp Month – Here’s What We’re Doing to Celebrate
Having achieved B Corp status last October, our journey is still beginning – but we’re already improving our impact.
5 PR Tips and Trends You Can Expect to See in 2024
From showing the authentic face of your brand to leveraging social channels for thought leadership, here are our top 5 PR trends for 2024.