Authenticity in Influencer Marketing: Why It Matters in 2024
Influencers’ authenticity significantly impacts the trust their followers have in their recommendations. But how do we find such creators?
Driving Through Disruption: The Role of PR in Automotive Transformation
Striking a balance between continuity and innovation, auto brands must stand out in this world with a PR partner that understands the market.
The Ongoing Quest for Better Communications: Beyond Gender Stereotype
How do you tell your brand story to reach a female audience in a better way? Here are 5 PR & Marketing tips that you can use for your own clients or company.
March is B Corp Month – Here’s What We’ve Been Doing to Celebrate
Having achieved B Corp status last October, our journey is still beginning – but we’re already improving our impact.
“Do You Mind If I Ask?” Why Media Skills Training Is No Longer Just for CEOs
It’s not just CEOs who need to hone their skills as media performers. In today’s world, media skills training is for any employee of an organisation.
Organic Social v Paid Boosts: How to Maximise Your Social Media Marketing in 2024
In a world where social media platforms are dominated by advertisements, is there still room for businesses to grow organically?
5 PR Tips and Trends You Can Expect to See in 2024
From showing the authentic face of your brand to leveraging social channels for thought leadership, here are our top 5 PR trends for 2024.
The Power of Sincere Storytelling: Charlie’s Bar Christmas Ad Hits the Big-Time
Charlie’s Bar’s viral hit proves that not every Christmas campaign requires a big budget, highlighting the power of authentic storytelling.
Elevating Your Brand: Marketing Trends for Black Friday Success
With every brand feeling the pressure to get on board Black Friday, how your brand can appeal to trends in consumer behaviour this year.
Cullen Communications is Now a B Corp, Here’s What That Means
We have been awarded B Corp certification, making us one of the first PR agencies in Ireland to achieve this important distinction.
Discover Our Global PR Partners: PRGN Network Members
Explore our global PRGN partners and access local insights for exceptional public relations, crisis management, and digital services.
5 Tips for Spotting Media Opportunities to Build Your Brand
How do you tell your brand story to reach a wider audience? Here are our 5 media relations tips you can use for your own clients or company.