Building a faster, smarter global agency platform for PRGN

We redesigned PRGN’s global website, creating a modern, mobile-friendly platform that supports agency discovery, member visibility and trackable new business enquiries.

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The Public Relations Global Network represents more than 50 independent communications agencies around the world. As the network continued to grow, PRGN identified an opportunity to evolve its digital presence and create a website that better reflected its international reach, expertise and member network.

We redesigned the website around the needs of prospective clients, potential member agencies and existing PRGN partners. We created a clearer structure, more intuitive navigation and a responsive design that works consistently across desktop, tablet and mobile.

A central technical challenge was retaining PRGN’s existing agency database while presenting the information through a modern interface. We developed dynamic agency profiles and a universal search tool that allows visitors to find relevant agencies by region, location, service, industry or keyword.

We also created dedicated regional sections, introduced multilingual content, improved how news and insights are presented, and introduced CRM forms and analytics to support trackable new business enquiries.

Working alongside PRGN and one of its member agencies, A.wordsmith, we supported selected copywriting and editing, while also creating and sourcing imagery to reflect the network’s global membership and services.

The new website launched in May 2026, providing PRGN with a faster, more scalable and business-focused digital platform.

Digital Solutions

Led the WordPress redevelopment, including information architecture, custom post types, dynamic agency profiles, advanced search functionality, responsive development, HubSpot CRM integration, analytics implementation, testing and website launch support.

Content Creation

Worked to develop and refine selected website copy. We also created new visual assets, sourced appropriate imagery and adapted content for key pages, regional sections and agency profiles.

Creative Studio

Our team created a cleaner visual experience and more intuitive user journeys, restructuring key pages, improving content presentation and applying PRGN’s international brand consistently across desktop, tablet and mobile devices.