Promoting Tyre Safety Through Talented Irish Content Creators

Continuous campaign to promote tyre and road safety with Continental Tyres through Irish content creators and social media influencers

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Continental is a premium tyre brand that delivers superb braking, handling, performance, and safety through award-winning technical excellence, innovation, and design. Our agency has supported Continental for over 20 years, handling media relations, sponsorships, event management, content creation, and digital solutions.

In July 2024, we completed a full year of influencer marketing with Continental. Our creative strategy aimed to reach more consumers and promote premium tyres in the Irish market. Our approach focused on educating Irish consumers about the safety benefits of premium tyres, positioning Continental as experts in tyre and road safety. Influencer collaborations enabled Continental to share important messages through authentic, user-generated content.

Building on our successful influencer collaborations in 2023, we recommended increased investment in influencer marketing for 2024, leveraging both paid and gifted partnerships. We oversaw every aspect of the process, from selecting suitable content creators to managing partnerships and ensuring accurate messaging. To date, we have collaborated with 10 influencers, resulting in 58 pieces of content and over 273k reach.

Influencer Engagement

We oversaw influencer partnerships, ensuring alignment with the Continental brand. Our process involved selecting content creators, negotiating terms, and finalising content deliverables through detailed Statements of Work. We also managed approval process, timing, and content dissemination on behalf of our client.