Launch of Capri Sun fruit snack pouch in Irish market

Working with our client we identified the best timings, tools and tactics to reach their target audience and secure brand mentions.

First step was the launch of the new product range that we tied in with the back-to-school season. We devised a media and influencer drop focusing on healthy lunches sent to key targets to launch their new fruit snack pouch. The agency worked with the client team on healthy lunch ideas and we included this along with a healthy lunch and a drink from the new product range for recipients to try.

Tying in further with the school term, during the October mid-term we focused on media engagement with research-based activity. We partnered with RollerCoaster.ie to generate data and key findings on how active Irish families are.

Research findings revealed 86% of families were active with top 5 sporting activities revealed as walking; swimming; cycling; football and running while 35% of parents highlighting the importance of family bonding time for activities – all tying in with the Capri Sun ethos.