Codex x AsIAm: Helping Neuroinclusive Workplaces Thrive

Supporting Codex’s award-nominated Thrive campaign, we built awareness around neuroinclusion while delivering media coverage, digital engagement and qualified leads.

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Codex, Ireland’s leading B2B office solutions company, identified a growing need for more inclusive workplace design after seeing increased demand from universities and organisations for quiet zones, escape pods and other supportive environments.

To better understand the issue, Codex surveyed neurodivergent employees in Ireland and the UK, uncovering widespread barriers around sound, lighting, social interaction, communication and sensory processing. Cullen Communications helped turn these insights into a focused communications platform designed to get employers, employees and the wider business community talking about neuroinclusion.

The campaign was built around credibility and relevance. Codex partnered with Braver to develop the Neuroinclusion in the Workplace report and with AsIAm to support product development, testing and campaign amplification. Cullen Communications created campaign messaging, developed launch materials, supported event activity, produced video content featuring lived experience, and led targeted media outreach.

The work also built on Cullen Communications’ previous experience in neurodiversity-related communications, including our support for the launch of Neurodiversity Ireland.

The campaign culminated in the launch of Thrive by Codex x AsIAm at the Autism Europe Congress in Dublin, positioning Codex as a meaningful leader in neuroinclusive workplace design while generating strong media, digital and commercial results. It has since received industry recognition, winning Gold for Best B2B Communication Campaign at the PRGN Best Practice Awards 2025 and earning a Best Corporate Campaign shortlist at the PRCA Spotlight Awards 2026.

Media Relations

Leading a focused media relations campaign targeting national, business, regional and trade media. Outreach prioritised quality placements that would build credibility, raise awareness of neuroinclusion, and position Codex as a progressive voice in workplace design.

Creative Studio

The campaign included video content featuring neurodivergent people speaking about their lived experience in the workplace. This helped humanise the research findings and created a more authentic platform for the report and product launch.

Sustainability & CSR

The campaign addressed an important societal and workplace issue by encouraging employers to create more inclusive environments for neurodivergent employees. It connected Codex’s commercial offering with a meaningful commitment to accessibility, inclusion and wellbeing.

Events

Supporting launch activity for Codex’s neuroinclusion report and the Thrive collection, including the launch of Thrive by Codex x AsIAm at the Autism Europe Congress in Dublin, where delegates could experience the products first-hand. commercial offering with a meaningful commitment to accessibility, inclusion and wellbeing.