Thomas Cook: Repositioning a Travel Brand in Ireland
Thomas Cook: Repositioning a Travel Brand in Ireland Thomas Cook Holidays, incorporating well-known names like Sunworld, Panorama, Direct Holidays and Club 18-30, was entering a transformative phase in 2009. The business was consolidating its various brands under the...
Bloom: Launching Ireland’s Largest Gardening and Lifestyle Festival
Bloom: Launching Ireland’s Largest Gardening and Lifestyle Festival When Bord Bia launched Bloom in 2007, it aimed to create a standout event celebrating Irish horticulture, food, and family life. Cullen Communications was appointed to manage the PR campaign from the...
World Newspaper Congress 2003: Largest Global Media Conference Ever Held in Ireland
World Newspaper Congress 2003: Largest Global Media Conference Ever Held in Ireland The World Association of Newspapers (WAN) selected Dublin to host the 56th World Newspaper Congress in 2003, marking the first time this prestigious event was held in Ireland. Cullen...
- Why the ‘not our decision’ defence rarely works in a crisis
- In the lOOOp: The importance of business continuity planning during silly season
- When the cover-up becomes the campaign: World Cup sponsorship and the power of PR
- Authenticity, Pride Month & Gay Spar
- Why your brand needs a crisis management plan now more than ever
