Promoting Sustainable Heating with Daikin Ireland

Daikin, a global leader in high-end HVAC (heating, ventilation and air-conditioning) technologies, is at the forefront of Ireland’s transition to renewable energy including heat pumps. As Daikin’s Irish PR agency, we devised a digital campaign to boost awareness and sales of the company’s domestic heating products.

Our integrated campaign included website support, with regular design and content updates – one of our core service offerings. We also produced bi-weekly blog posts and client case studies, focusing on SEO to attract thousands of monthly visitors. We organically increased blog traffic from just 2% of web traffic to nearly 1/3rd of total visitors, translating to a blog growth of almost 2,800%.

Additionally, our informative video series  ‘Daikin Delves In’, featuring high-profile interviews with key industry stakeholders and influencers, engaged audiences across YouTube, Facebook, and Instagram.

By deploying paid advertisements, we were able to acquire leads and boost sales through a Google CPC search campaign. Simultaneously, our online banner ad campaign generated brand awareness while also retargeting website visitors. Finally, our social media support included both paid ads and organic content scheduling across Facebook, Instagram, X (Twitter), and LinkedIn accounts.

In a campaign spanning 9 months, we have doubled incoming leads and increased website traffic by +135%, while growing unprompted brand awareness by 2.3x.